• How to Build a Core Audience

Core Audiences: The Holy Grail of Publishing

October 6th, 2016|Audiences|

In Arthurian legend, The Holy Grail is a mystical relic that offers prosperity and eternal life to whomever completes the difficult quest to find it. Like the Knights of Camelot, publishers have been on a search for their own Holy Grail -- a way to guarantee the health and longevity Read mores

  • How to Optimize Core Audience Development on Facebook

How to Optimize Core Audience Development on Facebook

September 26th, 2016|Audiences, General|

Building a robust core audience is a crucial component of nearly all publishers’ business strategies. It’s this segment of readers – those who are the most loyal and return on a regular basis – that is most essential for publishers looking to monetize their content and other assets. In our Read mores

  • Facebook’s 2016 Olympic Content Engagement Winners [Data Analysis]

Facebook’s 2016 Olympic Content Engagement Winners [Data Analysis]

September 1st, 2016|General|

This year’s Summer Olympic Games had no shortage of stories that were prime social media fodder. From record-breaking career triumphs to heartwarming tales of true sportsmanship (and let’s not forget a scandal or two in between), Rio had it all in 2016. Now that the Games have recently wrapped up, Read mores

  • howtoppublishersaremonetizing_2_big

Webinar: How Top Publishers are Monetizing their Content

August 9th, 2016|Audiences, Branded Content, Brands, Content Marketing, Publishers|

We invite you to join our webinar to learn how leading publishers like The New York Times, National Geographic, and Forbes are monetizing their content and finding new revenue streams on Facebook and elsewhere. Webinar: How the Top Publishers Are Monetizing Their Content August 17th at 1pm ET / 10am Read mores

  • Cake from Facebook!

Keywee Selected as an Official Facebook Marketing Partner

July 26th, 2016|Branded Content, Content Marketing|

We’re happy to announce that Keywee has been named an official Facebook Marketing Partner. Thanks to the success we’ve shared with iconic brands like The New York Times and Conde Nast, Keywee joins the ranks of fellow innovators counted among the best and most trusted in the industry. Given the Read mores

  • Zuckerberg Reading iPad

Publishers, Your Revenue From Facebook Branded Content Is About To Drop

July 8th, 2016|Branded Content, Content Marketing, Publishers|

Branded content is a major revenue driver for publishers. The importance of branded content is demonstrated by the recent trend of publishers forming content studios, like The New York Times' T Brand Studio and The Washington Post's WP BrandStudio. These studios are like advertising agencies: They create content that connects Read mores