Trends in Branded Content with National Geographic

November 11th, 2016|Branded Content|

(Image: National Geographic) Given the ever-changing state of marketing, it’s never been more important for brands to have their ears to the ground when it comes to the latest industry trends. That’s why on a brisk afternoon in late October, marketing leaders from a collection of the world’s top brands [...]

The Gift that Keeps on Giving: Making the Most of Evergreen Content

November 2nd, 2016|General|

“7 Things Wildly Successful People Do Before 7:30 a.m.” “Five Days That Shaped a Presidency” “100 Greatest Moments in Sports History” While the articles that accompany the above headlines differ greatly in terms of their content, they do have one trait in common: they’re all strong examples of evergreen content. [...]

Core Audiences: The Holy Grail of Publishing

October 6th, 2016|Audiences|

In Arthurian legend, The Holy Grail is a mystical relic that offers prosperity and eternal life to whomever completes the difficult quest to find it. Like the Knights of Camelot, publishers have been on a search for their own Holy Grail -- a way to guarantee the health and longevity [...]

How to Optimize Core Audience Development on Facebook

September 26th, 2016|Audiences, General|

Building a robust core audience is a crucial component of nearly all publishers’ business strategies. It’s this segment of readers – those who are the most loyal and return on a regular basis – that is most essential for publishers looking to monetize their content and other assets. In our [...]