Why Use Data-Driven Audience Targeting?
With digital marketing platforms, it no longer makes sense to push out mass content to a broadly defined audience.
The Keywee Blog
Human Insights on Artificial Intelligence
Keywee CEO Yaniv Makover To Present At AD THINK 8
Yaniv will share his take on the challenges content marketers currently face and discuss how Keywee is helping large publishers and brands drive a new era of measurable, scalable results for their content marketing initiatives.
People-Based Marketing Will Become A Hot Topic
Transitioning from, “develop the content and they will come,” to “know thy audience and develop what they want.”
Stop Making Assumptions About Your Content Marketing Audience
We foresee a time in the not-too-distant future where you can stop making assumptions about your audience and you will know exactly what they are interested in reading.
Know Your Content Marketing Audience
Predictive modeling can determine what sets of users – or “audiences” – are likely to read different types of content.
Introducing the Keywee Blog
We feel there should be a new approach to content marketing, one that is more audience-centric.