Using Publisher Audience Extensions for Branded Content

May 25th, 2017|Branded Content, Brands, Content Marketing, Publishers|

Publisher Audience Extensions are what makes publishers indispensable in the branded content value chain, as a means of meeting audiences where they are. As a marketing strategy, branded content is used by brands to support their top-of-the-funnel marketing objectives. Increasing brand awareness, consideration, preference, and favorability are all achievable through [...]

How to Drive a Quality Audience to Captivating Content

May 23rd, 2017|General|

In the world of distributed content, it's crucial to reach the right people and to keep them as engaged as possible. A million clicks or likes might seem great, but if those come from the wrong people, they may not help your engagement goals. The key is to attract users [...]

Getting to Profitable Audience Development

May 18th, 2017|General, Publishers|

One of the more traditional ways publishers are using Keywee is to do Audience Development. By getting their content in front of the right people, publishers can grow their audience online. While this is valuable in itself, where this gets really interesting is if you can immediately profit off the [...]

This post is 🔥🔥🔥

May 9th, 2017|Advertising, Content Marketing, General, Publishers|

Here at 🥝, our expertise is in the world of distributed content. Lately, we've 🔍 (investigated) the Facebook posts that perform best in different verticals from 👗👖 (fashion) to ⛷🤺 (sports) to 🐘🐴 (politics). We’ve even looked at how the same phrases perform across different verticals. In case you missed [...]