Do Questions Make Good Facebook Headlines?

The content world is in a frenzy thanks to a recent “News Feed FYI” from Facebook. The team announced that they are further cracking down on “clickbait headlines.” This is a follow up to a 2016 announcement cracking down on pages or domains that consistently posted clickbait headlines — headlines that withhold and exaggerate information. The [...]

Avoid Facebook clickbait and still engage readers? Let the data show you how

Facebook recently announced yet another change to its organic newsfeed algorithm: It will now punish publishers using clickbait posts (as defined by Facebook) on an individual post level, and not just on a page / publisher level as it was previously doing. We turned to Keywee’s Facebook data to check which phrases are most common [...]

Using Publisher Audience Extensions for Branded Content

Publisher Audience Extensions are what makes publishers indispensable in the branded content value chain, as a means of meeting audiences where they are. As a marketing strategy, branded content is used by brands to support their top-of-the-funnel marketing objectives. Increasing brand awareness, consideration, preference, and favorability are all achievable through effective branded content. An example [...]

Getting to Profitable Audience Development

One of the more traditional ways publishers are using Keywee is to do Audience Development. By getting their content in front of the right people, publishers can grow their audience online. While this is valuable in itself, where this gets really interesting is if you can immediately profit off the audience you attract with your [...]

Pros and Content: 5 Quick Questions with iHeart Radio VP, Rachel Herskovitz

Pros and Content is our latest series that will highlight the people and places making great content and take a deeper dive into how they build audiences. We were lucky enough to sit down with Rachel Herskovitz, the Vice President of Content Partnerships in Entertainment Enterprises at iHeartMedia. Rachel assists in leading partner relationships for content [...]

How XO Group Ties The Knot with The Perfect Audience

At Keywee, we don't like to brag — so we love it when our customers do the bragging for us. Check out how John Reggio, VP Revenue Operations at XO Group (publishers of The Knot and The Bump), used Keywee to attract higher quality audience: Audience that spends more time on site, reads multiple articles, [...]

This post is 🔥🔥🔥

Here at 🥝, our expertise is in the world of distributed content. Lately, we've 🔍 (investigated) the Facebook posts that perform best in different verticals from 👗👖 (fashion) to ⛷🤺 (sports) to 🐘🐴 (politics). We’ve even looked at how the same phrases perform across different verticals. In case you missed it, we discussed the use [...]

Click Click Click: Slideshows that Work

7 Common Skincare Mistakes. 10 Things Everyone With a Unique Name Just Gets. 20 Llamas Who Are Having a Worse Day Than You. Recently, there seems to be a slideshow at every turn just beckoning to be read. It makes sense — countless studies have shown that lists are appealing, translating to excellent click-through (readers [...]

In Case You Missed It, This Template Doesn’t Always Work

We like to think that we’ve picked up a thing or two while working with over 300 of the world’s top publishers, but when we want to be sure, we turn to the data. We recently did an analysis of millions of articles posted on Facebook, and we noticed some trends in the post texts [...]

Introducing Keywee’s Native Video Advertising Feature

We’re excited to announce that Keywee’s content distribution platform now supports native video advertising on Facebook. This much-requested new feature offers all the same benefits that content creators love most about working with Keywee – low CPCs, hyper-specific targeting, audience growth, and more – and extends them to the flourishing world of Facebook native video. [...]