Announcement

Keywee Signs 100th Publishing Customer​

Keywee Signs 100th Publishing Customer​

Since launching our solution earlier this year in March, we have worked with a lot of the leading publishers and we have the good fortune to call many of them our customers. We recently signed New York Media as our 100th customer in the publishing segment, and to mark the event, we just put out this press release…

Keywee Signs 100th Publishing Customer

Content Marketing Innovator Drives Tremendous Success in First Year

New York, NY – December 15, 2015 – Keywee announced today that it signed New York Media, the publisher of New York Magazine and digital properties including Vulture, The Cut and Grub Street, as its 100th customer in the publishing segment. New York Media is using Keywee’s content marketing platform to drive social engagement and reach new audiences with its content via paid distribution on platforms like Facebook.

Keywee has signed an impressive list of publishing customers since launching its platform in March. Other Keywee customers in the segment include: The British Broadcasting Corporation (BBC), Conde Nast, National Geographic, The New York Times and Slate. In fact, seven out of the top 10 newspapers in the United States now use Keywee. In addition, leading retailers and brands also tap Keywee for their content marketing initiatives.

“At New York Media, we leverage platforms like Facebook for content distribution and strive to reach new audiences and maximize our social engagement,” said Ken Sheldon, executive director of audience development at New York Media. “Keywee has allowed us to better achieve our goals in these areas more cost-effectively and efficiently than we could ourselves.”

Content distributed by Keywee accounts for more than 600 million impressions a month and delivers around an eight percent click-through rate (CTR) — approximately four times higher than the organic CTR of the same content. Using text-mining technology and a vast database of historical content performance to target — and distribute content to — audiences on platforms like Facebook, Keywee is changing how publishers leverage content to achieve business goals. Keywee’s content marketing platform helps publishers grow their audience, increase social engagement and sign up more subscribers.

“There are significant shifts occurring in content marketing. In particular, the majority of content is being consumed in the mobile apps of platforms like Facebook, Twitter, Apple and Google. They are the new browsers. Publishers realize this, and they are making big investments to get their content in front of audiences across these platforms to drive business results,” said Yaniv Makover, CEO and co-founder of Keywee. “Keywee leverages data to find the best audiences across these platforms for content based on a publisher’s specific business objectives.”

From the Blog

5 Reasons Why Working for Keywee is Better Than Working for Noodle

(Netta Kivilis, Marketing @ Keywee)

Keywee is hiring in New York and Tel Aviv, and I recently recommended a good friend and ex-colleague for an engineering position. After being contacted by us, he emailed me saying he had just started working at Big Famous Tech Company Whose Name Rhymes With Doodle. Did I have reasons for him to consider Doogle (oops) a bad career move, on his way to his dream job at Keywee?

It was a great question, and it got me thinking. Clearly, Goodle is an amazing company, and quite a pleasant place to work at — the cafeterias, the segways, the office slides. You won’t find any of that at Keywee (at least not yet). But pretty quickly, a few things you will find at Keywee came to mind.

 

Keywee is really fast.

This is one of the things I like most about Keywee: The company as a whole, as well as teams and individuals, move really fast. There’s no bureaucracy, very little hierarchy, and few other obstacles standing in the way of getting things done. Part of it is the smaller size of the company, but not all — there are companies of similar size where the pace is much slower. For Keywee, being fast is in our DNA – it’s one of our company values. As someone with a lot of ideas who loves to get stuff done, I find this liberating, rewarding, and just fun.

 

You get to be more than just X.

I’ve worked for big companies where you’re slotted into working on a small feature or a small product. That can be frustrating. Even if you happen to work on something more substantial, you’re still typically boxed into your official job description – be it engineering, marketing, product and so on.

At Keywee, everyone is allowed — pretty much expected / encouraged — to go beyond their official titles. Not to mention that because it’s a small company, engineers talk directly to customers, work closely with sales and marketing, do data analysis for PR campaigns, and so on. Keywees appreciate the fact that they get to see how the entire company operates from up close and can get involved in areas they’re interested in.

 

Real impact.

Every single person at Keywee has direct impact on the trajectory of the company. They own a substantial chunk of what their team does, and what they do on a daily basis truly makes a difference.

Back when I first transitioned from BigCo to SmallStartup, it occurred to me that if I was out sick for a week, SmallStartup‘s numbers for the month would likely be materially different… It’s both exciting and scary to be such a central pillar in a company.

 

Really interesting AI / machine learning.

Many startups nowadays flaunt their forays into “machine learning” / “deep learning” / AI / insert other buzzword du jour here. At Keywee, we truly do all of that – heck, we’re building software that will at some point in the (near?) future automatically write articles for award-winning newspapers. The technical scale and challenges are immense (and for the right person, that’s a good thing).

 

Fast Growth.

Sheryl Sandberg has this famous quote about joining a rocket ship. We don’t know if Keywee is a Facebook-caliber rocket ship, but we do know that we’ve been doubling in size (revenue, employees, customers) every year since being founded in 2013.

This means a lot of good things, and in particular, it means incredible personal and professional growth opportunities for everyone on the team. Folks who joined Keywee at the beginning have experienced it first hand — going from junior engineers to team leads, learning a ton, and watching a startup grow from within. One of our values is “We are growing together: As Keywee grows, I grow — and vice versa.” In one’s career, these opportunities are rare and can be game-changers.

 

We’ll see what my friend says. In the meanwhile, did I mention Keywee is hiring?

 

In Case You Missed It, This Template Doesn’t Always Work

We like to think that we’ve picked up a thing or two while working with over 300 of the world’s top publishers, but when we want to be sure, we turn to the data. We recently did an analysis of millions of articles posted on Facebook, and we noticed some trends in the post texts used. Despite the popularity of some of these phrases, they didn’t always translate to better performance for the articles.

One phrase we found used in post texts across several verticals was “in case you missed it.” For health and science publications, using “in case you missed it” led to a 17% lift above various publishers’ average click through rate (CTR). Major scientific breakthroughs happen year-round and utilizing this phrase helps turn these findings into evergreen content. “In case you missed it” could be from last week or last year, but either way, it promises new value and insights for a reader.

Similarly, this phrase has proven successful for news publications, creating a 25% CTR lift above the average post. With today’s rapid news cycle, it’s easy for a reader to feel like they may have missed something important. The phrase “in case you missed it” urges them to stay up-to-date on current events or read an update on an ongoing story.

On the other hand, when we have seen this phrase used to recap sporting news and events, it has performed 10% below the publications’ average CTR. Sports are generally aired live and followed closely. Unlike in news or health, where people feel they may have missed something important, when sports fans miss a game, they know it and often seek out the information themselves. “In case you missed it” posts don’t add any real value for them.

We’ve found that for the dedicated sports readers, post texts that offer insights drive the best performance. Often, this includes phrases like “what did we learn?” or “do you agree with this?” Each post text has increased CTR by more than 50% across publishers within the sports space. These phrases indicate valuable takeaways from the game rather than an easy-to-google score.

In our experience with millions of articles on Facebook, we have seen many post texts like this; they can be incredibly successful in some verticals, but completely flop in others. Unfortunately, there is no one magic template for everyone. While benchmarks such as these can guide you along the way, it is crucial to continuously be experimenting.

About Keywee

Keywee enables the creation, distribution, and measurement of content that drives business results for publishers, retailers, and brands. Hundreds of iconic brands and digital natives like The New York Times, The BBC, AOL, and Forbes use Keywee’s revolutionary platform to find the audiences most likely to meet specific goals for their content.

Interested in learning more about Keywee? Click here to request a demo.

Introducing Keywee’s Native Video Advertising Feature

We’re excited to announce that Keywee’s content distribution platform now supports native video advertising on Facebook. This much-requested new feature offers all the same benefits that content creators love most about working with Keywee – low CPCs, hyper-specific targeting, audience growth, and more – and extends them to the flourishing world of Facebook native video.

How it works

The process of promoting native Facebook video with Keywee is a lot like distributing text-based content through our platform, and it’s just as easy. Typically, our software analyzes the article that’s being promoted and picks out keywords that are then used to identify the best Facebook audiences for the content. In the case of native video, though, Keywee “reads” an article related to the video and uses this information, along with meta-data pulled from the video itself, to determine the right audiences for the video. Our software then generates variations of paid Facebook posts, promotes them to these audiences, and optimizes the campaign for specific business goals.

See it in action

Below are a few posts that have been promoted using our new native Facebook video feature. While the high engagement is evident, given the large number of views, what’s not so obvious is the amount of money we’ve been able to save for our clients. Recently, one of the leading publishers that we work with was able to achieve a Cost per video View that was 76% less than the target CPV.

Request a demo to hear more about how Keywee’s new native video advertising feature can help you cost-effectively promote your Facebook videos.

About Keywee

Keywee enables the creation, distribution and measurement of content that drives business results for publishers, retailers and brands. Hundreds of iconic brands and digital natives like The New York Times, The BBC, AOL, and Forbes use Keywee’s revolutionary platform to find the audiences most likely to meet specific goals for their content.

Interested in learning more about Keywee? Click here to request a demo.