The Keywee Blog

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The Importance of Post Text

September 17th, 2020|Publishers|

I’ve been writing here often about the impact of Facebook ad creatives. How to set them up for success, A/B testing, and much more. One of the biggest challenges when it comes to putting together creatives is deciding what elements of the creatives you should concentrate on in order to [...]

An Epic Q4 at the Gates

September 10th, 2020|Advertising, General|

How many times have you heard the word “unprecedented” in the last six months? I think it became a cliche sometime between Marchtober and Maypril. The thing is, cliches generally become cliches because they’re true.  Ok, here’s where I tie the above back into marketing: Q2 marketing dollars were nonexistent. [...]

Setting Campaign Creatives Up for Success

September 3rd, 2020|Advertising|

When it comes to running successful paid campaigns, your creatives are the primary driver of success or failure. Don’t get me wrong - picking the right channels, getting your targeting down, your CPC bids and so on are incredibly important. But your creative is where the rubber hits the road. [...]

Fun With AI and A/B Testing

August 20th, 2020|Advertising|

Since Keywee was founded, we’ve prided ourselves in using cutting-edge AI to drive success for our customers. We use a combination of Machine Learning and Natural Language Processing Models to inform everything from audience targeting to post text generation. We’re constantly running tests to see what works and what doesn’t.  [...]

Ecommerce Content and The Power of Intent

August 6th, 2020|Advertising, Publishers|

I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. As the number of online purchases continues to increase, and Q4 fast approaching, I want to take a closer look at using content to drive [...]

Creative Optimization Fundamentals

July 30th, 2020|Publishers|

When it comes to achieving peak campaign performance, there are a lot of levers you can pull, from adjusting CPC bids to targeting behavior. One of the most common levers that marketers reach for is creative optimization — adding variations of images and text to see what works best. The [...]

Targeting Behavior: A Tale of 3 Publishers

July 23rd, 2020|Publishers|

If you’ve dealt with any paid acquisition over your career, you probably know that there are a few basics to make it work. You add a pixel to your site and set up targeting, you decide on a business goal and track how many users complete it, and you optimize [...]

Lead Generation = Revenue Generation

July 16th, 2020|Publishers|

Anyone reading industry news lately knows that a lot of publishers are struggling to monetize right now. The old rules just don’t seem to apply anymore.  That being said, publishers with diversified monetization strategies are doing much better on average. Across the industry, we’re seeing more and more publishers experimenting [...]

Return of the Audience Development Dilemma

July 9th, 2020|Publishers|

At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the board for publishers. Whether that spike was going to result in long-term growth has been the subject of some debate.  The truth is that the answer isn’t clear-cut. As with [...]

The Ad Revenue Show Must Go On

June 25th, 2020|Data Analysis, General, Publishers|

If I had to use one word to describe the situation with publishers and ad revenue as of late, it would be “tumultuous”.  The ad revenue game was already facing some serious headwinds before The Great Upheaval. Google was looking to kill the third-party cookie, brand safety concerns ran rampant, [...]

The Branded Content Revival

June 11th, 2020|Branded Content, Brands, General, Publishers|

If you look back at what I’ve covered in my blog posts so far, there’s a gaping branded content-sized hole.  I haven’t addressed branded content here for the simple reason that for the last few months since The Great Upheaval, branded content initiatives have been pretty much non-existent. That is [...]

Achieving Stability: How Publishers Are Driving Subscriptions

May 21st, 2020|Publishers|

If you remember my first blog post of this series, I spoke in-depth about the very visible spike in paid subscriptions that happened in mid-March when shelter-in-place orders began. Today I want to revisit paid subscriptions to get a sense of where we stand. Volatility and Diminishing Returns Let’s do a [...]

What To Consider When Looking Into Affiliate Marketing

May 14th, 2020|Publishers|

How can publishers optimize their affiliate marketing efforts? What can be done to increase their profit from that revenue stream? How do their affiliate efforts synchronize with their user acquisition efforts? And can you even scale your affiliate revenue when you have to pay for traffic?  Most of these questions [...]

News About Publishers’ Newsletter Strategies

May 14th, 2020|Publishers|

Are you suffering from a news overload? I definitely think I’m past the point of saturation and on to straight-up drowning in news consumption at this point. The thing is, I have a relatively simple solution that’s mitigating the issue: Newsletters. About a year ago, I realized that I could [...]