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Achieving Stability: How Publishers Are Driving Subscriptions

May 21st, 2020|Publishers|

If you remember my first blog post of this series, I spoke in-depth about the very visible spike in paid subscriptions that happened in mid-March when shelter-in-place orders began. Today I want to revisit paid subscriptions to get a sense of where we stand. Volatility and Diminishing Returns Let’s do a [...]

What To Consider When Looking Into Affiliate Marketing

May 14th, 2020|Publishers|

How can publishers optimize their affiliate marketing efforts? What can be done to increase their profit from that revenue stream? How do their affiliate efforts synchronize with their user acquisition efforts? And can you even scale your affiliate revenue when you have to pay for traffic?  Most of these questions [...]

News About Publishers’ Newsletter Strategies

May 14th, 2020|Publishers|

Are you suffering from a news overload? I definitely think I’m past the point of saturation and on to straight-up drowning in news consumption at this point. The thing is, I have a relatively simple solution that’s mitigating the issue: Newsletters. About a year ago, I realized that I could [...]

Some Things Don’t Change

May 7th, 2020|Publishers|

Since I started putting together these posts every week, the topics have always centered on how things have changed. Our world has been turned upside down, and to this day, that’s what the data has shown. This week, I decided it was high time to look closer at a revenue [...]

Effectively Targeting Subscription Campaigns on Facebook

April 29th, 2020|Publishers|

One revenue stream that has proven to be resilient for publishers, is paid subscriptions. The model is scalable, provides independence and limited reliance on others, and generates a somewhat predictable revenue over time. For publishers, the challenge to reaching profitability lies in accumulating a critical mass of subscribers, but they [...]

The (Re)Rise of the Desktop Computer

April 29th, 2020|Publishers|

These days, I’ve been picking up my phone far less often than usual. The first time I properly go on my phone is in the evening, once the kids are in bed, the TV is on, and it’s finally time to unwind. It’s not that I’m not consuming media during work hours. [...]

User Retention in COVID’s Wake

April 23rd, 2020|Advertising, Data Analysis, Publishers|

There’s a lot of uncertainty out there, but there’s one thing that we know for a fact: Traffic to publisher sites is at unprecedented levels right now. The thing is - this won’t last. We’re already starting to see a (slight) drop.  Which brings me to this question: What are [...]

Affiliate is Alive and Well

April 15th, 2020|Publishers|

Casually browsing headlines over the last few weeks, it seemed to me that affiliate programs had gotten a lot of attention. So much so, that it had me under the impression that publishers who rely on these programs as the primary revenue stream, were in deep trouble. But when I peeled [...]

Getting Real About Ad Revenue

April 9th, 2020|Publishers|

Some real talk: I feel like every single article I’ve read recently around ad revenue for publishers has been doom and gloom. I’m not saying the news isn’t bad. But the thing is, it’s not all bad.  I want to take a look at what we’ve seen at Keywee from [...]

Coronavirus and the Subscription Spike

April 6th, 2020|Publishers|

OK, let’s just be blunt here: The world has been turned upside-down. It seems everyone is just trying to swim through murky and choppy waters right now, waiting for things to clear. That being said, there are a few things on the business end that have been stabilizing and taking [...]

Rising to the Paywall Challenge

April 1st, 2020|Publishers|

Paywalls are the digital version of the traditional newspaper subscription. Like most things digital, it introduces a new level of flexibility as well as complexity. But which paywall vendor should you choose? For most publishers, hiring an in-house team to build and maintain a paywall is cost-prohibitive. As paid subscriptions [...]

The Role of Publishers in Times of Crisis

March 30th, 2020|Publishers|

How Do Publishers Step Up During Times of Crisis? “Journalism’s most critical role in a crisis is to provide information people need to make decisions for the safety of family and community. That is our mission.” That quote comes from a Tweet by Kristin Roberts, Vice President of News for [...]

Facebook’s Ad Policy 102

March 26th, 2020|Advertising|

We know that one of the more time-consuming aspects of running Facebook campaigns is making the creatives. You have to make sure that your message is on-brand, concise with a clear call to action, and get approval from oh-so many stake-holders. We’ve also seen firsthand how tricky it can be [...]

Revenue Streams and the Publishers Who Love Them

March 11th, 2020|Publishers|

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers [...]