Branded Content Basic Characteristics

Branded Content Definition - What is it, and how are others doing it? What is branded content? We define branded content as a form of content marketing that assists brands in using paid media (note - it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and [...]

Branded Content: What Marketers Need to Know

Although the publishing industry’s digital transformation introduced a host of benefits to readers and media organizations alike, there’s no denying that it arrived with its own unique set of challenges. From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. The current climate has led publishers [...]

5 Branded Content Collabs from ’19 and What They Teach Us

As publishers look to diversify their revenue streams, branded content has become more of a mainstay. Helping brands increase their reach through great content seems to be a win-win for all sides, which means branded content is becoming more ubiquitous by the day.  To give you some inspiration for 2020, we scoured Facebook for examples [...]

6 Things We Learned About Branded Content from our Storytelling Partners

1. It’s Ubiquitous According to research done by Digiday, 88% of publishers are driving at least some of their revenue from branded content, making it the second most popular source of income after display advertising. eMarketer estimates that the market for branded content will be worth $20 billion in 2021. Source: Digiday+ 2. But Every [...]

Storytellers – The Knot’s Belief in Brand-Funded Content

Here at Keywee, we’re privileged to work with hundreds of the world’s leading storytellers. As a way to share some of their expert insights with the greater publishing community, we created The Storytellers: an interview series where we speak with some of the most accomplished thought leaders from across the industry (including Keywee customers and [...]

Storytellers – Thrive Global on Curiosity + Creativity

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. In an effort to share some of the lessons we learn with the rest of the publishing community, we launched The Storytellers: a blog series where we interview some of the most accomplished thought leaders from across the industry [...]

Storytellers – Gear Patrol’s Branded Content Trifecta

The Storytellers, our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. In this installment of the series, we got the chance to sit and talk about branded content with Monica Hare, Head of [...]

How Top Publishers Win With Branded Content Campaigns

As publishers look to new revenue sources, the world of branded content has seen a renaissance. According to a recent Digiday survey, 88% of publishers are driving at least some revenue from branded content, making it the second most popular source of income after display advertising. But as branded content becomes more popular, publishers have [...]

The Guardian US: Growing Your Branded Content Business

The branded content world is growing, and fast. According to Digiday, 88% of publishers are producing branded content today, and eMarketer pegs the value of the industry at $20 Billion by 2020. So it’s no surprise that top publishers are doing what they can to stand out in the market. Enter Guardian Labs US: The [...]

Everyone’s doing it: Paid branded content distribution

The branded content market is exploding. Some estimates peg the market size for branded content at $20 billion over the next five years. With so much at stake for a key component of content marketing, it’s easy to understand why it’s important to so many people. Update - Three years after we wrote this article [...]