Facebook Targeting: Finding Your Expert Arrow

What are Facebook Audiences and Why Do We Use Them? Facebook and the host of platforms under its umbrella have become major components of many publishers’ paid content distribution strategies. The sheer reach that the platform offers is almost unparalleled, but its true strength comes from the targeting capabilities that it offers for paid promotion. [...]

Data-Driven Storytelling – How and Why Publishers Use It

What is Data Storytelling (Dashboards, and Spreadsheets, and Graphs. Oh my!) If you have a habit of getting your news online or prefer to stay up to date professionally through digital outlets, you’ve likely noticed at least one piece recently that uses data storytelling. While in itself nothing new, the developments that allow publishers to [...]

Micro-Content: The Whats and Whys.

What is micro-content? This is. It’s short-form and can be consumed in under 10 seconds. Based on the average adult reading speed of 200 words per minute, it will contain about 33 words. […]

Driving Subscription Sign-Ups with Paid Content Distribution Sequencing

As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or acquire new, high-value email subscribers – content is like a master key to success. What’s more, when you combine the value and versatility of your content with Facebook’s [...]

A/B Testing: The ABCs of Paid Social Media

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. And while there are thousands upon thousands of articles filled with tips and best practices, the simple truth is that there is no silver [...]

Why Timing is Key for Commerce Content Distribution

As with most things in life, timing is key for the paid marketing of commerce content. While much of your content may be evergreen, seasonal or holiday-specific content can perform very well on social channels due to relevance ranking. In fact, for many commerce content publishers, holiday-related content in Q4 is responsible for the bulk [...]

Using Facebook to Drive Audience Loyalty

As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local Media Association (LMA). Through various initiatives including Accelerate Local, the Branded Content Project and the Local News Resource Center, LMA works to strengthen local journalism by helping local media companies discover new and sustainable business [...]

Storytellers – Gear Patrol’s Branded Content Trifecta

The Storytellers, our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. In this installment of the series, we got the chance to sit and talk about branded content with Monica Hare, Head of [...]

Content Distribution Trend Report 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. And in facing the challenges of last year, the publishing world showed just how nimble and adaptable it can truly be. This resilience [...]

The 2019 Publishing Calendar

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. To help you get a head start on mapping out your 2019 content strategy, we’ve put together a [...]