Recommended Podcasts for Digital Publishing and Media Listeners

We love to read at Keywee, and we also love to listen. Our team has been on a podcast tear recently, and we recently shared a few of our publishing and digital media-related podcasts in our Friday Reader email. We got a lot of recommendations for other podcasts we should check out, so we compiled a big list [...]

Do Questions Make Good Facebook Headlines?

It seems that almost every year the content world gets into a frenzy thanks to a “News Feed FYI” from Facebook or another pivotal change in the algorithm. Back in 2017, the Facebook team announced that it was further cracking down on “clickbait headlines.” It was a follow up to a 2016 announcement cracking down [...]

How to Avoid Clickbait and Still Engage Users, With Data

Facebook recently announced yet another change to its organic newsfeed algorithm: It will now punish publishers using clickbait posts (as defined by Facebook) on an individual post level, and not just on a page / publisher level as it was previously doing. We turned to Keywee’s Facebook data to check which phrases are most common [...]

Using Publisher Audience Extensions for Branded Content

Publisher Audience Extensions are what makes publishers indispensable in the branded content value chain, as a means of meeting audiences where they are. As a marketing strategy, branded content is used by brands to support their top-of-the-funnel marketing objectives. Increasing brand awareness, consideration, preference, and favorability are all achievable through effective branded content. An example [...]

In Case You Missed It, This Template Doesn’t Always Work

We like to think that we’ve picked up a thing or two while working with over 300 of the world’s top publishers, but when we want to be sure, we turn to the data. We recently did an analysis of millions of articles posted on Facebook, and we noticed some trends in the post texts [...]

Introducing Keywee’s Native Video Advertising Feature

We’re excited to announce that Keywee’s content distribution platform now supports native video advertising on Facebook. This much-requested new feature offers all the same benefits that content creators love most about working with Keywee – low CPCs, hyper-specific targeting, audience growth, and more – and extends them to the flourishing world of Facebook native video. [...]

All Things Creative: Creating Facebook Posts that Convert

Here at Keywee, we like to get creative. In fact, we consider ourselves savvy when it comes to creative – Facebook creative, that is. We’ve generated over 300,000 different creatives for more than 70,000 articles, which have been published on over 600 Facebook Pages. While we’ve found that there’s no silver bullet to building effective [...]

Leveraging Facebook Data to Behaviorally Grow Your Audience

One of the primary reasons that marketers turn to Facebook for help achieving their business goals is that, unlike other content distribution platforms, Facebook allows them to speak directly to very specific, granular audiences. That said, while reaching the right audience is undoubtedly a critical component of any targeted campaign, oftentimes it’s only half the [...]

Exploring Distributed Content with The New York Times and Digiday

It’s not often that you get the chance to discuss industry trends with one of its most esteemed players. Luckily for us, that’s exactly what happened when we kicked off our Distributed Content Event Series with guest speaker Bryan Davis from The New York Times’ Audience Development team. This inaugural event, “The Future of Digital [...]

Using Facebook to Offset Google’s Q4 Price Surge

In the world of paid traffic, Q4 is a notoriously expensive time of year. Thanks to the annual surge in holiday shopping, marketers have come to expect a significant bump in the cost of online advertising during the final months of the year. So while traditional e-commerce players scramble to compete for holiday clicks, now [...]