The Keywee Facebook CPC Tracker: November 2019 Update

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can read past months’ updates here. To sign up [...]

What AI Can Teach Us About Facebook Creatives

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Together, we leverage their strongest asset — content — to meet their business goals in the most efficient way possible. This often means reaching existing and potential readers on paid distribution channels, like Facebook. In the world of paid [...]

It’s the most wonderful time of the year: International Cat Day, that is

As another International Cat Day rolls around (didn’t know that 8/8 was International Cat Day? Download Keywee’s 2018 Digital Publishing Calendar), we’re yet again thinking about the age-old rivalry: Cats vs. Dogs. The Keywee office is split on the issue, with a long-standing rivalry between the dog-people and cat-people. While the right answer is obviously [...]

Some Pi Day Fun

The Keywee team is a pretty nerdy bunch (just ask us about how many xkcd comics we have plastered on the walls of our office or how excited people get over new analytics dashboards), so Pi Day is practically a national holiday for us. In honor of this special day, we set out to write [...]

Keeping Up With the Kardashians(‘ CTR)

We have a bit of an internal hypothesis/running joke at Keywee: if you want to boost a post’s CTR, just mention a Kardashian. The reason? Well, whether you love them, or love to hate them, the Kardashian family has taken over our collective consciousness. Cosmopolitan went so far as to call them “America’s First Family.” [...]

Facebook’s News Feed Announcement and What it Means for Publishers

Just recently, Facebook announced it was changing its News Feed to “bring people together.” We won’t bury the lede: Here at Keywee, despite our experience helping 500+ publishers distribute their content on Facebook, we don’t know exactly how the announcement will impact organic or paid posts. That said, here are some things we’ve known for [...]

Do Questions Make Good Facebook Headlines?

It seems that almost every year the content world gets into a frenzy thanks to a “News Feed FYI” from Facebook or another pivotal change in the algorithm. Back in 2017, the Facebook team announced that it was further cracking down on “clickbait headlines.” It was a follow up to a 2016 announcement cracking down [...]

How to Avoid Clickbait and Still Engage Users, With Data

Facebook recently announced yet another change to its organic newsfeed algorithm: It will now punish publishers using clickbait posts (as defined by Facebook) on an individual post level, and not just on a page / publisher level as it was previously doing. We turned to Keywee’s Facebook data to check which phrases are most common [...]