The Role of Publishers in Times of Crisis

How Do Publishers Step Up During Times of Crisis? “Journalism’s most critical role in a crisis is to provide information people need to make decisions for the safety of family and community. That is our mission.” That quote comes from a Tweet by Kristin Roberts, Vice President of News for McClatchy. Although the Tweet specifically [...]

Revenue Streams and the Publishers Who Love Them

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to [...]

Data-Driven Storytelling – How and Why Publishers Use It

What is Data Storytelling (Dashboards, and Spreadsheets, and Graphs. Oh my!) If you have a habit of getting your news online or prefer to stay up to date professionally through digital outlets, you’ve likely noticed at least one piece recently that uses data storytelling. While in itself nothing new, the developments that allow publishers to [...]

Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year

The Storytellers, our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. In this installment of the series, we were fortunate to speak with Dea Lawrence, Chief Marketing Officer at Variety. We discussed her [...]

Micro-Content: The Whats and Whys.

What is micro-content? This is. It’s short-form and can be consumed in under 10 seconds. Based on the average adult reading speed of 200 words per minute, it will contain about 33 words. […]

Driving Subscription Sign-Ups with Paid Content Distribution Sequencing

As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or acquire new, high-value email subscribers – content is like a master key to success. What’s more, when you combine the value and versatility of your content with Facebook’s [...]

Branded Content Basic Characteristics

Branded Content Definition - What is it, and how are others doing it? What is branded content? We define branded content as a form of content marketing that assists brands in using paid media (note - it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and [...]

The Building Blocks of Audience Development

How do you define Audience Development? A lot of the discussion about what audience development is and where it fits within a modern publisher can be traced to a seminal article on Digiday from half a decade ago. It examined The New York Times’ (then) newly established audience development strategy. And while a lot has [...]

A/B Testing: The ABCs of Paid Social Media

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. And while there are thousands upon thousands of articles filled with tips and best practices, the simple truth is that there is no silver [...]

The Keywee Facebook CPC Tracker: December 2019 Update

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. You can read past months’ updates here. To sign up for future CPC updates, [...]