The Keywee Blog

Human Insights on Artificial Intelligence

Creative Optimization Fundamentals

When it comes to achieving peak campaign performance, there are a lot of levers you can pull, from adjusting CPC bids to targeting behavior. One

Lead Generation = Revenue Generation

Anyone reading industry news lately knows that a lot of publishers are struggling to monetize right now. The old rules just don’t seem to apply

Steady Subscription Strategies

When I first started this series, in the wake of what I like to call “The Great Upheaval,” its initial mission was to examine, on

The Ad Revenue Show Must Go On

If I had to use one word to describe the situation with publishers and ad revenue as of late, it would be “tumultuous”.  The ad

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