Your Q4 Content Distribution Checklist

With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. Having worked with hundreds of publishers during these critical months, we’re here to reassure you that there’s no need to worry. In fact, we argue that Q4 is a [...]

Why Publishers Use Facebook’s Auto-Placements

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals.  Facebook has long-been the gold standard for content distribution; It [...]

Using Facebook to Drive Audience Loyalty

As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local Media Association (LMA). Through various initiatives including Accelerate Local, the Branded Content Project and the Local News Resource Center, LMA works to strengthen local journalism by helping local media companies discover new and sustainable business [...]

How to Create & Scale a Powerful Commerce Content Program

Recently, we’ve seen huge growth in the field of commerce content. An increasing number of publishers are turning to affiliate monetization to diversify their revenue streams, and those who have already seen success are increasing the volume of content they produce.  We hosted a webinar to help publishers better understand the opportunity for their business. [...]

6 Tips for Acquiring High Value Newsletter Subscribers

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. But running a successful newsletter program requires more than just great content; it requires smart [...]

Why Publishers Are Paying to Acquire Newsletter Subscribers

In the past couple of years, we’ve seen a resurgence of newsletters. It seems that every content creator suddenly has dozens of newsletters, each driven on its own laser-focused topic (see: The New York Times’ Game of Thrones newsletter). Many storytellers have launched (and thrived) with newsletter-only or newsletter-first operations, like The Skimm, Morning Brew, [...]

How to Make the Most of Evergreen Content

What is evergreen content? Before we touch on how to make the most of evergreen content we need to define what the term means. Evergreen content is content that continues to stay relevant and useful to readers over time with little or no upkeep. The content can stay up-to-date for weeks, months, or even years [...]

Content Distribution Trends for 2019

One of the most exciting aspects of working with over 400 of the world’s top storytellers is that each day brings new, thought-provoking questions on a variety of topics related to paid content distribution. While these question-and-answer exchanges typically occur through direct communication with our customers, at Keywee, it’s also our goal to share knowledge [...]

Four Ways Wirecutter is Growing Its Affiliate Revenue

While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers. The industry is growing, and fast; Forrester predicts it will be worth $6.8 billion by 2020. With the holidays coming up, we’re expecting to see even more growth in the world of affiliate [...]

The Keys to Strong Newsletter Monetization

Publishers used to rely almost exclusively on revenue from native ads, but since 2018, we’ve seen the industry increasingly leaning toward alternative revenue streams. But despite having a moment, one of the most powerful sources of revenue is still underutilized – the email newsletter. Publishers generally already have a large and engaged email audience. When [...]