Everyone’s doing it: Paid Distribution for Branded Content [Part 1]

The branded content market is exploding. Some estimates peg the market size for branded content at $20 billion over the next five years. When a brand partners with a publisher for a branded content campaign, the brand is buying a few things: the publisher's storytelling expertise, its influence and thought leadership, and access to an [...]

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Here at ?, our expertise is in the world of distributed content. Lately, we've ? (investigated) the Facebook posts that perform best in different verticals from ?? (fashion) to ⛷? (sports) to ?? (politics). We’ve even looked at how the same phrases perform across different verticals. In case you missed it, we discussed the use [...]