6 Things We Learned About Branded Content from our Storytelling Partners

1. It’s Ubiquitous According to research done by Digiday, 88% of publishers are driving at least some of their revenue from branded content, making it the second most popular source of income after display advertising. eMarketer estimates that the market for branded content will be worth $20 billion in 2021. Source: Digiday+ 2. But Every [...]

[Storytellers Interview | The Studio @ The Knot Worldwide] “We believe in the power of brand-funded content to change people’s lives”

Here at Keywee, we’re privileged to work with hundreds of the world’s leading storytellers. As a way to share some of their expert insights with the greater publishing community, we created The Storytellers: an interview series where we speak with some of the most accomplished thought leaders from across the industry (including Keywee customers and [...]

How Top Publishers Win With Branded Content Campaigns

As publishers look to new revenue sources, the world of branded content has seen a renaissance. According to a recent Digiday survey, 88% of publishers are driving at least some revenue from branded content, making it the second most popular source of income after display advertising. But as branded content becomes more popular, publishers have [...]

Tips from The Guardian US: How to Grow Your Branded Content Business

The branded content world is growing, and fast. According to Digiday, 88% of publishers are producing branded content today, and eMarketer pegs the value of the industry at $20 Billion by 2020. So it’s no surprise that top publishers are doing what they can to stand out in the market. Enter Guardian Labs US: The [...]

Everyone’s doing it: Paid Distribution for Branded Content [Part 1]

Pour lire cet article en français, cliquez ici The branded content market is exploding. Some estimates peg the market size for branded content at $20 billion over the next five years. When a brand partners with a publisher for a branded content campaign, the brand is buying a few things: the publisher's storytelling expertise, its [...]

Trends in Digital Publishing and Distributed Content

At our recent Distributed Content Event, we partnered with Ceros to host a panel discussion with Sari Ziedler, Editorial Director of Growth at Quartz, and Sarah Harrison, Director of Content at Vice. We dove into the challenges they face day-to-day and how they're adapting to the ever-changing world of publishing. Both Sari and Sarah highlighted [...]

Innovation in Branded Content

All types of partnerships, from personal relationships to business ventures, come with challenges, but in all cases, the key to success is building a strong and stable bond between the two partners. In the world of distributed content, this applies to the many publishers and brands teaming up to create unique and compelling stories. Branded [...]

Using Publisher Audience Extensions for Branded Content

Publisher Audience Extensions are what makes publishers indispensable in the branded content value chain, as a means of meeting audiences where they are. As a marketing strategy, branded content is used by brands to support their top-of-the-funnel marketing objectives. Increasing brand awareness, consideration, preference, and favorability are all achievable through effective branded content. An example [...]