How Top Publishers Win With Branded Content Campaigns

As publishers look to new revenue sources, the world of branded content has seen a renaissance. According to a recent Digiday survey, 88% of publishers are driving at least some revenue from branded content, making it the second most popular source of income after display advertising. But as branded content becomes more popular, publishers have [...]

Everyone’s doing it: Paid Distribution for Branded Content [Part 1]

Pour lire cet article en français, cliquez ici The branded content market is exploding. Some estimates peg the market size for branded content at $20 billion over the next five years. When a brand partners with a publisher for a branded content campaign, the brand is buying a few things: the publisher's storytelling expertise, its [...]

Using Publisher Audience Extensions for Branded Content

Publisher Audience Extensions are what makes publishers indispensable in the branded content value chain, as a means of meeting audiences where they are. As a marketing strategy, branded content is used by brands to support their top-of-the-funnel marketing objectives. Increasing brand awareness, consideration, preference, and favorability are all achievable through effective branded content. An example [...]

Webinar: How Top Publishers are Monetizing their Content

We invite you to join our webinar to learn how leading publishers like The New York Times, National Geographic, and Forbes are monetizing their content and finding new revenue streams on Facebook and elsewhere. Webinar: How the Top Publishers Are Monetizing Their Content August 17th at 1pm ET / 10am PT (Register) We'll review real-life [...]