Everyone’s doing it: Paid Distribution for Branded Content [Part 1]

The branded content market is exploding. Some estimates peg the market size for branded content at $20 billion over the next five years. When a brand partners with a publisher for a branded content campaign, the brand is buying a few things: the publisher's storytelling expertise, its influence and thought leadership, and access to an [...]

Recommended Podcasts for Digital Publishing and Media Listeners

We love to read at Keywee, and we also love to listen. Our team has been on a podcast tear recently, and we recently shared a few of our publishing and digital media-related podcasts in our Friday Reader email. We got a lot of recommendations for other podcasts we should check out, so we compiled a big list [...]

Do Questions Make Good Facebook Headlines?

The content world is in a frenzy thanks to a recent “News Feed FYI” from Facebook. The team announced that they are further cracking down on “clickbait headlines.” This is a follow up to a 2016 announcement cracking down on pages or domains that consistently posted clickbait headlines — headlines that withhold and exaggerate information. The [...]

Avoid Facebook clickbait and still engage readers? Let the data show you how

Facebook recently announced yet another change to its organic newsfeed algorithm: It will now punish publishers using clickbait posts (as defined by Facebook) on an individual post level, and not just on a page / publisher level as it was previously doing. We turned to Keywee’s Facebook data to check which phrases are most common [...]

Using Publisher Audience Extensions for Branded Content

Publisher Audience Extensions are what makes publishers indispensable in the branded content value chain, as a means of meeting audiences where they are. As a marketing strategy, branded content is used by brands to support their top-of-the-funnel marketing objectives. Increasing brand awareness, consideration, preference, and favorability are all achievable through effective branded content. An example [...]

This post is ???

Here at ?, our expertise is in the world of distributed content. Lately, we've ? (investigated) the Facebook posts that perform best in different verticals from ?? (fashion) to ⛷? (sports) to ?? (politics). We’ve even looked at how the same phrases perform across different verticals. In case you missed it, we discussed the use [...]

In Case You Missed It, This Template Doesn’t Always Work

We like to think that we’ve picked up a thing or two while working with over 300 of the world’s top publishers, but when we want to be sure, we turn to the data. We recently did an analysis of millions of articles posted on Facebook, and we noticed some trends in the post texts [...]

Introducing Keywee’s Native Video Advertising Feature

We’re excited to announce that Keywee’s content distribution platform now supports native video advertising on Facebook. This much-requested new feature offers all the same benefits that content creators love most about working with Keywee – low CPCs, hyper-specific targeting, audience growth, and more – and extends them to the flourishing world of Facebook native video. [...]

All Things Creative: Creating Facebook Posts that Convert

Here at Keywee, we like to get creative. In fact, we consider ourselves savvy when it comes to creative – Facebook creative, that is. We’ve generated over 300,000 different creatives for more than 70,000 articles, which have been published on over 600 Facebook Pages. While we’ve found that there’s no silver bullet to building effective [...]

Leveraging Facebook Data to Behaviorally Grow Your Audience

One of the primary reasons that marketers turn to Facebook for help achieving their business goals is that, unlike other content distribution platforms, Facebook allows them to speak directly to very specific, granular audiences. That said, while reaching the right audience is undoubtedly a critical component of any targeted campaign, oftentimes it’s only half the [...]