As with most things in life, timing is key for the paid marketing of commerce content. While much of your content may be evergreen, seasonal or holiday-specific content can perform very well on social channels due to relevance ranking. In fact, for many commerce content publishers, holiday-related content in Q4 is responsible for the bulk [...]
As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local Media Association (LMA). Through various initiatives including Accelerate Local, the Branded Content Project and the Local News Resource Center, LMA works to strengthen local journalism by helping local media companies discover new and sustainable business [...]
The Storytellers, our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. In this installment of the series, we got the chance to sit and talk about branded content with Monica Hare, Head of [...]
For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. And in facing the challenges of last year, the publishing world showed just how nimble and adaptable it can truly be. This resilience [...]
Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. To help you get a head start on mapping out your 2019 content strategy, we’ve put together a [...]
In today’s publishing ecosystem, a diverse portfolio of revenue streams is more important than ever. And while many publishers have gotten creative – driving revenue with their own product lines, branded events, or even licensed software – good ol’ reader revenue remains the cornerstone of many publishers’ strategies. Yes, we’re talking about paid subscriptions. When [...]
Pour lire cet article en français, cliquez ici The branded content market is exploding. Some estimates peg the market size for branded content at $20 billion over the next five years. When a brand partners with a publisher for a branded content campaign, the brand is buying a few things: the publisher's storytelling expertise, its [...]
We love to read at Keywee, and we also love to listen. Our team has been on a podcast tear recently, and we recently shared a few of our publishing and digital media-related podcasts in our Friday Reader email. We got a lot of recommendations for other podcasts we should check out, so we compiled a big list [...]
The content world is in a frenzy thanks to a recent “News Feed FYI” from Facebook. The team announced that they are further cracking down on “clickbait headlines.” This is a follow up to a 2016 announcement cracking down on pages or domains that consistently posted clickbait headlines — headlines that withhold and exaggerate information. The [...]
Facebook recently announced yet another change to its organic newsfeed algorithm: It will now punish publishers using clickbait posts (as defined by Facebook) on an individual post level, and not just on a page / publisher level as it was previously doing. We turned to Keywee’s Facebook data to check which phrases are most common [...]