The Keywee Facebook CPC Tracker: April Update

We launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. We release new data every month, along with relevant insights on content distribution. You can sign up for monthly [...]

The Keywee Facebook CPC Tracker: March Update

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. We release new data every month, along with relevant insights on content [...]

Some Pi Day Fun

The Keywee team is a pretty nerdy bunch (just ask us about how many xkcd comics we have plastered on the walls of our office or how excited people get over new analytics dashboards), so Pi Day is practically a national holiday for us. In honor of this special day, we set out to write [...]

The Keywee Facebook CPC Tracker: February Update

In the wake of News Feed changes, we’ve been receiving a lot of questions about Facebook CPCs, and content distribution on Facebook in general. To help answer some of these questions, we launched The Keywee Facebook CPC Tracker: a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release [...]

Keeping Up With the Kardashians(‘ CTR)

We have a bit of an internal hypothesis/running joke at Keywee: if you want to boost a post’s CTR, just mention a Kardashian. The reason? Well, whether you love them, or love to hate them, the Kardashian family has taken over our collective consciousness. Cosmopolitan went so far as to call them “America’s First Family.” [...]

The Keywee Facebook CPC Tracker: January Update

Recently, we’ve been getting a lot of questions about Facebook CPCs. How will algorithm changes affect them? Have they changed drastically in the past? Are other storytellers seeing the same trends I’m seeing? To help answer these, we decided to launch The Keywee Facebook CPC Tracker: a monthly update on Facebook CPCs based on analysis [...]

New: The Keywee Facebook CPC Tracker for Storytellers

Fill out the form below to receive updates on Facebook CPCs and other content distribution insights. Whenever Facebook announces a change to their platform, we hear the same question: "Will Facebook CPCs increase?" Honestly, the short answer is, we don’t know. However, based on Keywee’s analysis of over 500 publishers and one million articles, average [...]

The 2018 Digital Publishing Calendar

We’ve learned a lot from our work with over 400 of the world’s top storytellers (like The New York Times, The BBC, National Geographic, Forbes, and Red Bull). Our partnerships have shown us that in the world of feeds and apps, distribution is the key to effective storytelling. However, the key to effective distribution is [...]

Think you know Facebook + Publishing? Show us & win an iPhoneX

This holiday season, we wanted a reason to spread the holiday cheer. Because we all love a little competition, we put together The Keywee Facebook Publishing Holiday Challenge. What: This 27-question challenge will test your knowledge of digital publishing, Facebook, creative best practices, and digital advertising. You can compete against other industry mavens for cool [...]

The Definitive Guide To Profitable Video

The “pivot to video” is the talk of content creators everywhere, but there’s still one big question on everyone’s mind: monetization. While native video is a unique offering, social media audiences also present a distinct opportunity to build an on-site video business. To discuss how publishers can take advantage of this opportunity, we hosted a [...]