It’s the most wonderful time of the year: International Cat Day, that is

As another International Cat Day rolls around (didn’t know that 8/8 was International Cat Day? Download Keywee’s 2018 Digital Publishing Calendar), we’re yet again thinking about the age-old rivalry: Cats vs. Dogs. The Keywee office is split on the issue, with a long-standing rivalry between the dog-people and cat-people. While the right answer is obviously [...]

The Keywee Facebook CPC Tracker: July Edition

This year, we’ve seen many changes to the Facebook platform. To help publishers stay afloat of how these changes affect them, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new Facebook CPC data every month, along with relevant insights [...]

How Star Tribune Uses Facebook to Drive Paid Subscriptions

As publishers turn to a number of new initiatives to diversify their revenue, reader revenue has taken center stage thanks to its stability, impact, and scalability. Publishers who are able to roll out meaningful paid subscription options see increases in both revenue and reader loyalty, but finding new subscribers is hard. We recently sat down [...]

Top Tips for Optimizing On-Site Monetization for Publishers

If you frequent the Keywee blog, you know that today, most publishers are running paid content distribution campaigns through Facebook. But in order to make that profitable, publishers need to earn revenue from that traffic. While publishers are increasingly diversifying their revenue sources, the most common one is still programmatic ads. For that reason, we [...]

3 Ways Publishers Are Growing Their Email Subscriber Lists with Facebook

Recently, we’ve seen a resurgence of newsletters; individual publishers have launched dozens of newsletters that get sent to millions of subscribers. There are even companies whose core product is a daily newsletter (think: theSkimm). Newsletters are a little-celebrated but hugely valuable channel for publishers: they provide a direct connection to readers that has no marginal [...]

How Top Publishers Win With Branded Content Campaigns

As publishers look to new revenue sources, the world of branded content has seen a renaissance. According to a recent Digiday survey, 88% of publishers are driving at least some revenue from branded content, making it the second most popular source of income after display advertising. But as branded content becomes more popular, publishers have [...]

The Keywee Facebook CPC Tracker: May Update

At the beginning of the year, amid many questions about Facebook changes and the state of content distribution, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to try to answer some of these questions. We release new data every month, along [...]

Tips from The Guardian US: How to Grow Your Branded Content Business

The branded content world is growing, and fast. According to Digiday, 88% of publishers are producing branded content today, and eMarketer pegs the value of the industry at $20 Billion by 2020. So it’s no surprise that top publishers are doing what they can to stand out in the market. Enter Guardian Labs US: The [...]

Introducing Content-to-Capture Campaigns

A New, Cost-Effective Way for Publishers and Brands to Capture Email Addresses on Facebook Today we’re excited to announce Content-to-Capture, a new product from Keywee that helps storytellers overcome the growing challenge of “owning” their audiences. Content-to-Capture campaigns amplify audience development efforts by capturing email addresses directly on Facebook while leveraging publishers’ and brands’ strongest [...]

The Keywee Facebook CPC Tracker: April Update

We launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. We release new data every month, along with relevant insights on content distribution. You can sign up for monthly [...]