How to Build a Q4 Spend Strategy (and Other Tips for the Holiday Season)

Q4 can be a stressful time for publishers; if pulled off correctly, they stand to make the bulk of their revenue for the year in three short months, but sky-high content distribution prices threaten to stand in the way of meeting their goals. Our work with hundreds of the world’s top storytellers has taught us [...]

[Storytellers Interview | Salon] “Q4 is about making money.”

For the second edition of The Storytellers, our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. In the interview, Justin spoke candidly about Salon’s approach of operating like a lean startup, his involvement [...]

How to Win on Facebook in Q4: Data-driven tips for success

For the most part, people aren’t coming to websites directly for content anymore, which makes paid distribution more important than ever. While platforms like Facebook provide excellent access to targeted audiences, engaging those audiences in the News Feed is easier said than done in Q4 when prices and demand for reader attention are sky-high. To [...]

The Keywee Facebook CPC Tracker: September Edition

In today’s ever-changing media landscape, we get a lot of questions about the Facebook ad platform. Storytellers everywhere want to know how recent changes to the social network will affect their business and the industry at large. To help make sense of it all, we launched the Keywee Facebook CPC Tracker, a monthly update on [...]

The Keywee Facebook CPC Tracker: August Edition

Multiple changes to the Facebook platform this year have left many publishers asking how their businesses will be affected. To help these publishers understand the impact of the changes, we launched the Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on data from 500+ publishers. Every month, we release new Facebook CPC [...]

The Keys to Strong Newsletter Monetization

Publishers used to rely almost exclusively on ad revenues, but in 2018, we’ve seen the industry increasingly leaning toward alternative revenue sources. But one of the most powerful sources of revenue is still underutilized - the newsletter. Publishers generally already have a large and captive email audience. When done correctly, newsletter monetization can be a [...]

The State of Subscriptions, As Told by Publishers at Digiday Hot Topic

Last week, the Keywee team got to participate in Digiday Hot Topic: Subscriptions & Memberships. The event, a full day of peer-based discussions and learning, was appropriately enough hosted at the SUNY Global Center. It truly felt like being back in school; even those who were experienced realized there was so much more still to [...]

It’s the most wonderful time of the year: International Cat Day, that is

As another International Cat Day rolls around (didn’t know that 8/8 was International Cat Day? Download Keywee’s 2018 Digital Publishing Calendar), we’re yet again thinking about the age-old rivalry: Cats vs. Dogs. The Keywee office is split on the issue, with a long-standing rivalry between the dog-people and cat-people. While the right answer is obviously [...]

The Keywee Facebook CPC Tracker: July Edition

This year, we’ve seen many changes to the Facebook platform. To help publishers stay afloat of how these changes affect them, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new Facebook CPC data every month, along with relevant insights [...]