Optimizing for Loyalty: Overcoming One of User Acquisition’s Biggest Challenges

In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams. The resulting shifts have run the gamut, ranging from metered paywalls to affiliate programs and e-commerce experiences [...]

The Keywee Facebook CPC Tracker: August Update

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We release new data on a monthly basis along with relevant insights on content distribution. [...]

Why Timing is Key for Commerce Content Distribution

As with most things in life, timing is key for the paid marketing of commerce content. While much of your content may be evergreen, seasonal or holiday-specific content can perform very well on social channels due to relevance ranking. In fact, for many commerce content publishers, holiday-related content in Q4 is responsible for the bulk [...]

How to Build a Paid Marketing Strategy for Commerce Content [new eBook]

As publishers turn to a number of new initiatives to diversify their revenue, there has been a huge amount of growth in the world of affiliate monetization. This strategy is extremely popular because it’s low risk to try, non-intrusive, and can even provide additional value to readers when done correctly. For these reasons (among others), [...]

Why Publishers are Using Multiple Facebook Placements for Content Distribution

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals.  Facebook has long-been the gold standard for content distribution; It [...]

Using Facebook to Drive Audience Loyalty

As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local Media Association (LMA). Through various initiatives including Accelerate Local, the Branded Content Project and the Local News Resource Center, LMA works to strengthen local journalism by helping local media companies discover new and sustainable business [...]

The Keywee Facebook CPC Tracker: June Update

June Recap This month, Mary Meeker released her annual report on Internet Trends. Her 333 slides covered a lot of ground, but there were a few trends that stood out. For one, digital media is becoming an increasingly important part of peoples’ days. American adults spend an average of 6.3 hours a day interacting with [...]

6 Things We Learned About Branded Content from our Storytelling Partners

1. It’s Ubiquitous According to research done by Digiday, 88% of publishers are driving at least some of their revenue from branded content, making it the second most popular source of income after display advertising. eMarketer estimates that the market for branded content will be worth $20 billion in 2021. Source: Digiday+ 2. But Every [...]

The Keywee Facebook CPC Tracker: May Update

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can sign up for monthly updates [...]

3 Data-Driven Trends We Talked About at Keywee’s Digital Publishing Breakfast

Last week, we hosted some of NYC’s finest digital publishing leaders as part of our ongoing efforts to bring together the NYC digital media and marketing community. We host events like this about once a quarter, with the goal of facilitating educational, informative, and entertaining discussions among peers. We had a great morning of small-group [...]