Facebook’s News Feed Announcement and What it Means for Publishers

Just recently, Facebook announced it was changing its News Feed to “bring people together.” We won’t bury the lede: Here at Keywee, despite our experience helping 500+ publishers distribute their content on Facebook, we don’t know exactly how the announcement will impact organic or paid posts. That said, here are some things we’ve known for [...]

Everyone’s doing it: Paid Distribution for Branded Content [Part 1]

The branded content market is exploding. Some estimates peg the market size for branded content at $20 billion over the next five years. When a brand partners with a publisher for a branded content campaign, the brand is buying a few things: the publisher's storytelling expertise, its influence and thought leadership, and access to an [...]

Recommended Podcasts for Digital Publishing and Media Listeners

We love to read at Keywee, and we also love to listen. Our team has been on a podcast tear recently, and we recently shared a few of our publishing and digital media-related podcasts in our Friday Reader email. We got a lot of recommendations for other podcasts we should check out, so we compiled a big list [...]

Trends in Digital Publishing and Distributed Content

At our recent Distributed Content Event, we partnered with Ceros to host a panel discussion with Sari Ziedler, Editorial Director of Growth at Quartz, and Sarah Harrison, Director of Content at Vice. We dove into the challenges they face day-to-day and how they're adapting to the ever-changing world of publishing. Both Sari and Sarah highlighted [...]

Innovation in Branded Content

All types of partnerships, from personal relationships to business ventures, come with challenges, but in all cases, the key to success is building a strong and stable bond between the two partners. In the world of distributed content, this applies to the many publishers and brands teaming up to create unique and compelling stories. Branded [...]

Do Questions Make Good Facebook Headlines?

The content world is in a frenzy thanks to a recent “News Feed FYI” from Facebook. The team announced that they are further cracking down on “clickbait headlines.” This is a follow up to a 2016 announcement cracking down on pages or domains that consistently posted clickbait headlines — headlines that withhold and exaggerate information. The [...]

Avoid Facebook clickbait and still engage readers? Let the data show you how

Facebook recently announced yet another change to its organic newsfeed algorithm: It will now punish publishers using clickbait posts (as defined by Facebook) on an individual post level, and not just on a page / publisher level as it was previously doing. We turned to Keywee’s Facebook data to check which phrases are most common [...]

Using Publisher Audience Extensions for Branded Content

Publisher Audience Extensions are what makes publishers indispensable in the branded content value chain, as a means of meeting audiences where they are. As a marketing strategy, branded content is used by brands to support their top-of-the-funnel marketing objectives. Increasing brand awareness, consideration, preference, and favorability are all achievable through effective branded content. An example [...]