The Keywee Facebook CPC Tracker: April Update

We launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. We release new data every month, along with relevant insights on content distribution. You can sign up for monthly [...]

Working with Pulitzer Prize Winners to Help Their Stories Reach More Readers

Image credit: Michael Sloan and Jake Halpern for The New York Times, here. The 2018 Pulitzer Prize winners were announced last week. Here at Keywee, we were thrilled to spot four Keywee customers among this year’s Pulitzer winners: The New York Times - in the Public Service, National Reporting, and Editorial Cartooning categories The New Yorker - [...]

3 topics publishers talked about at Keywee’s Distributed Content breakfast

Last week, we had the great honor — and fun — to host 20 of NYC’s best & brightest publishing stars at our office for donuts and discussions. We had Keywee customers and friends from New York Magazine, New York Post, Hearst, HuffPost, Untuckit, NBC News, The Daily Beast and more candidly sharing recent successes [...]

Facebook’s News Feed Announcement and What it Means for Publishers

Just recently, Facebook announced it was changing its News Feed to “bring people together.” We won’t bury the lede: Here at Keywee, despite our experience helping 500+ publishers distribute their content on Facebook, we don’t know exactly how the announcement will impact organic or paid posts. That said, here are some things we’ve known for [...]

Everyone’s doing it: Paid Distribution for Branded Content [Part 1]

Pour lire cet article en français, cliquez ici The branded content market is exploding. Some estimates peg the market size for branded content at $20 billion over the next five years. When a brand partners with a publisher for a branded content campaign, the brand is buying a few things: the publisher's storytelling expertise, its [...]

Recommended Podcasts for Digital Publishing and Media Listeners

We love to read at Keywee, and we also love to listen. Our team has been on a podcast tear recently, and we recently shared a few of our publishing and digital media-related podcasts in our Friday Reader email. We got a lot of recommendations for other podcasts we should check out, so we compiled a big list [...]

Trends in Digital Publishing and Distributed Content

At our recent Distributed Content Event, we partnered with Ceros to host a panel discussion with Sari Ziedler, Editorial Director of Growth at Quartz, and Sarah Harrison, Director of Content at Vice. We dove into the challenges they face day-to-day and how they're adapting to the ever-changing world of publishing. Both Sari and Sarah highlighted [...]

Innovation in Branded Content

All types of partnerships, from personal relationships to business ventures, come with challenges, but in all cases, the key to success is building a strong and stable bond between the two partners. In the world of distributed content, this applies to the many publishers and brands teaming up to create unique and compelling stories. Branded [...]