How Top Publishers Monetize Their Email Databases

Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. Initiatives like these can generate meaningful income, but they’re often either time-consuming to implement or resource-intensive to maintain (or both). But many publishers possess an asset whose potential to generate revenue often goes unrealized: the email database. [...]

Eight Things Publishers are Saying about Affiliate Content

At our recent Distributed Content Publisher Breakfast, we had a great time hosting publishers like PureWow, Fatherly, Forbes, Equinox, Keep, and USA Today. Among the topics we discussed was affiliate content, and how publishers are growing this revenue stream. We had a good mix of publishers with a strong affiliate game, and some who were [...]

The 4 Steps to Building a Content-Based Funnel

In today’s publishing ecosystem, a diverse portfolio of revenue streams is more important than ever. And while many publishers have gotten creative – driving revenue with their own product lines, branded events, or even licensed software – good ol’ reader revenue remains the cornerstone of many publishers’ strategies. Yes, we’re talking about paid subscriptions. When [...]

The Keywee Facebook CPC Tracker: June Edition

This year’s ongoing Facebook changes have led to countless questions about Facebook CPCs and the state of paid content distribution. To help publishers stay afloat of the most important trends, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new [...]

3 Ways Publishers Are Growing Their Email Subscriber Lists with Facebook

Recently, we’ve seen a resurgence of newsletters; individual publishers have launched dozens of newsletters that get sent to millions of subscribers. There are even companies whose core product is a daily newsletter (think: theSkimm). Newsletters are a little-celebrated but hugely valuable channel for publishers: they provide a direct connection to readers that has no marginal [...]

Three Things We Heard at Keywee’s Digital Publishing Leaders Breakfast this Morning

Earlier today we hosted 20 senior digital publishing leaders at our NYC office for a summery breakfast. It was a treat having Keywee customers and friends from New York Magazine, The Atlantic, PureWow, MarketWatch, Business Insider, and other leading NYC publishers join us for open conversations about topics such as GDPR, the rise of branded [...]

How Top Publishers Win With Branded Content Campaigns

As publishers look to new revenue sources, the world of branded content has seen a renaissance. According to a recent Digiday survey, 88% of publishers are driving at least some revenue from branded content, making it the second most popular source of income after display advertising. But as branded content becomes more popular, publishers have [...]

Introducing Content-to-Capture Campaigns

A New, Cost-Effective Way for Publishers and Brands to Capture Email Addresses on Facebook Today we’re excited to announce Content-to-Capture, a new product from Keywee that helps storytellers overcome the growing challenge of “owning” their audiences. Content-to-Capture campaigns amplify audience development efforts by capturing email addresses directly on Facebook while leveraging publishers’ and brands’ strongest [...]

The Keywee Facebook CPC Tracker: April Update

We launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. We release new data every month, along with relevant insights on content distribution. You can sign up for monthly [...]