How Publishers Are Driving Revenue this Valentine’s Day and Beyond

Valentine’s Day is an age-old celebration of love. But while in the 18th century, people used to express their love with handmade cards and sweet confections, today the average American is expected to spend $162 on Valentine’s Day gifts and excursions. For this reason, February 14th is an important (and lucrative) day for establishments that [...]

The Keywee Facebook CPC Tracker: January 2019 Update

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker last January to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Each month, we release new data, along with relevant insights on content distribution. You can sign up for [...]

Content Distribution Trend Report 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. And in facing the challenges of last year, the publishing world showed just how nimble and adaptable it can truly be. This resilience [...]

What Industry Leaders are Reading to Stay Informed

Whenever we gather with a group of publishing industry professionals, no matter the focus of the conversation, we hear the same question come up over and over again: what news sources do you read to stay up to date with the industry? Most people have one or two sources they turn to daily, and rely [...]

How to Make the Most of Evergreen Content

Evergreen content is one of the most important tools in a publisher’s arsenal, but it’s still largely underutilized. To help publishers start the year off right, we hosted a webinar with tips on creating, distributing, and measuring the success of evergreen content. Read on for an overview of evergreen content strategy and watch the full [...]

The Keywee Facebook CPC Tracker: December Update

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new CPC data every month, along with relevant insights on content distribution. You can sign up for [...]

FAQs: Driving Affiliate Revenue

To help marketers find answers to the most commonly asked questions about affiliate revenue, we compiled a list of the questions we hear most frequently about the subject. Our answers are based on our work driving affiliate link clicks (and other reader actions) for some of the world’s top storytellers like Wirecutter (a New York [...]

The 2019 Publishing Calendar

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. To help you get a head start on mapping out your 2019 content strategy, we’ve put together a [...]

FAQs: Driving Paid Subscriptions on Facebook

To help marketers find answers to their pressing questions about paid subscriptions, we compiled a list of the questions we hear most frequently based on the webinar we hosted on the topic, as well as our work driving subscriptions (and other reader actions) for some of the world’s top storytellers like The New York Times, [...]

3 Things NYC Publishing Leaders are Talking About at Breakfast

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. We started the series about two years ago in an effort to bring together the NYC digital media and marketing community for educational, informative, and entertaining discussions. [...]