The Key to Success in Q4? A Strong Out of Office Plan

With the holidays just around the corner, we’ve got our mind on turkey, pumpkin pie, green bean casserole, and of course — time away from the office. The holidays are a fun, festive time of year to spend with friends and family. Incidentally, that means that people on your team will likely be out of [...]

Three Strategies for Optimizing Email Monetization

This is a guest post by Renee Chemel, VP Marketing at PowerInbox. In the drive to generate more revenue, demonstrate ROI and prove measurable results, digital marketers are increasingly turning to email as a tried-and-true method for audience engagement. Email—once considered “dead” and old-school—has statistically shown to deliver conversions, drive sales and garner audience trust. [...]

Guide to Writing a Successful Creative Brief

Our experience with hundreds of publishers has taught us the importance of a clear Creative Brief — a guide to your brand voice for anyone writing on behalf of your brand. Publishers will often have multiple internal teams, and even external vendors, writing content, marketing copy, or social media posts on their behalf, so creating [...]

Four Ways Wirecutter is Growing Its Affiliate Revenue

While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers. The industry is growing, and fast; Forrester predicts it will be worth $6.8 billion by 2020. With the holidays coming up, we’re expecting to see even more growth in the world of affiliate [...]

[Storytellers Interview | Salon] “Q4 is about making money.”

For the second edition of The Storytellers, our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. In the interview, Justin spoke candidly about Salon’s approach of operating like a lean startup, his involvement [...]

The Keywee Facebook CPC Tracker: September Edition

In today’s ever-changing media landscape, we get a lot of questions about the Facebook ad platform. Storytellers everywhere want to know how recent changes to the social network will affect their business and the industry at large. To help make sense of it all, we launched the Keywee Facebook CPC Tracker, a monthly update on [...]

The State of Subscriptions, As Told by Publishers at Digiday Hot Topic

Last week, the Keywee team got to participate in Digiday Hot Topic: Subscriptions & Memberships. The event, a full day of peer-based discussions and learning, was appropriately enough hosted at the SUNY Global Center. It truly felt like being back in school; even those who were experienced realized there was so much more still to [...]

How Top Publishers Monetize Their Email Databases

Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. Initiatives like these can generate meaningful income, but they’re often either time-consuming to implement or resource-intensive to maintain (or both). But many publishers possess an asset whose potential to generate revenue often goes unrealized: the email database. [...]

Eight Things Publishers are Saying about Affiliate Content

At our recent Distributed Content Publisher Breakfast, we had a great time hosting publishers like PureWow, Fatherly, Forbes, Equinox, Keep, and USA Today. Among the topics we discussed was affiliate content, and how publishers are growing this revenue stream. We had a good mix of publishers with a strong affiliate game, and some who were [...]