The Keywee Facebook CPC Tracker: May Update

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can sign up for monthly updates [...]

3 Data-Driven Trends We Talked About at Keywee’s Digital Publishing Breakfast

Last week, we hosted some of NYC’s finest digital publishing leaders as part of our ongoing efforts to bring together the NYC digital media and marketing community. We host events like this about once a quarter, with the goal of facilitating educational, informative, and entertaining discussions among peers. We had a great morning of small-group [...]

6 Tips for Acquiring High Value Newsletter Subscribers

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. But running a successful newsletter program requires more than just great content; it requires smart [...]

The Keywee Facebook CPC Tracker: April Update

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can sign up for monthly updates straight to your [...]

Keywee Helps 2019 Pulitzer Prize Winners Reach More Readers

The 2019 Pulitzer Prize winners were announced this Monday, and we were thrilled to spot three Keywee customers among this year’s winners: South Florida Sun Sentinel - in the Public Service categoryLA Times - in the Investigative Reporting categoryThe New York Times - in the Explanatory Reporting and Editorial Writing categories There were also some [...]

Why Publishers Are Paying to Acquire Newsletter Subscribers

In the past couple of years, we’ve seen a resurgence of newsletters. It seems that every content creator suddenly has dozens of newsletters, each driven on its own laser-focused topic (see: The New York Times’ Game of Thrones newsletter). Many storytellers have launched (and thrived) with newsletter-only or newsletter-first operations, like The Skimm, Morning Brew, [...]

What AI Can Teach Us About Facebook Creatives

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Together, we leverage their strongest asset — content — to meet their business goals in the most efficient way possible. This often means reaching existing and potential readers on paid distribution channels, like Facebook. In the world of paid [...]

The Keywee Facebook CPC Tracker: March Update

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. You can sign up for monthly updates [...]

[Storytellers Interview | Kiplinger] “Revenue is always king”

As part of our efforts to bring the publishing community together, we launched The Storytellers: a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol, Salon, and Complex) and share their insights. Recently, we got the chance to sit with Andy [...]