6 Tips for Acquiring High Value Newsletter Subscribers

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. But running a successful newsletter program requires more than just great content; it requires smart [...]

Why Publishers Are Paying to Acquire Newsletter Subscribers

In the past couple of years, we’ve seen a resurgence of newsletters. It seems that every content creator suddenly has dozens of newsletters, each driven on its own laser-focused topic (see: The New York Times’ Game of Thrones newsletter). Many storytellers have launched (and thrived) with newsletter-only or newsletter-first operations, like The Skimm, Morning Brew, [...]

How to Make the Most of Evergreen Content

Evergreen content is one of the most important tools in a publisher’s arsenal, but it’s still largely underutilized. To help publishers start the year off right, we hosted a webinar with tips on creating, distributing, and measuring the success of evergreen content. Read on for an overview of evergreen content strategy and watch the full [...]

Content Distribution Trends for 2019

One of the most exciting aspects of working with over 400 of the world’s top storytellers is that each day brings new, thought-provoking questions on a variety of topics related to paid content distribution. While these question-and-answer exchanges typically occur through direct communication with our customers, at Keywee, it’s also our goal to share knowledge [...]

Four Ways Wirecutter is Growing Its Affiliate Revenue

While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers. The industry is growing, and fast; Forrester predicts it will be worth $6.8 billion by 2020. With the holidays coming up, we’re expecting to see even more growth in the world of affiliate [...]

The Keys to Strong Newsletter Monetization

Publishers used to rely almost exclusively on ad revenues, but in 2018, we’ve seen the industry increasingly leaning toward alternative revenue sources. But one of the most powerful sources of revenue is still underutilized - the newsletter. Publishers generally already have a large and captive email audience. When done correctly, newsletter monetization can be a [...]

The 4 Steps to Building a Content-Based Funnel

In today’s publishing ecosystem, a diverse portfolio of revenue streams is more important than ever. And while many publishers have gotten creative – driving revenue with their own product lines, branded events, or even licensed software – good ol’ reader revenue remains the cornerstone of many publishers’ strategies. Yes, we’re talking about paid subscriptions. When [...]

How Star Tribune Uses Facebook to Drive Paid Subscriptions

As publishers turn to a number of new initiatives to diversify their revenue, reader revenue has taken center stage thanks to its stability, impact, and scalability. Publishers who are able to roll out meaningful paid subscription options see increases in both revenue and reader loyalty, but finding new subscribers is hard. We recently sat down [...]

3 Ways Publishers Are Growing Their Email Subscriber Lists with Facebook

Recently, we’ve seen a resurgence of newsletters; individual publishers have launched dozens of newsletters that get sent to millions of subscribers. There are even companies whose core product is a daily newsletter (think: theSkimm). Newsletters are a little-celebrated but hugely valuable channel for publishers: they provide a direct connection to readers that has no marginal [...]

Tips from The Guardian US: How to Grow Your Branded Content Business

The branded content world is growing, and fast. According to Digiday, 88% of publishers are producing branded content today, and eMarketer pegs the value of the industry at $20 Billion by 2020. So it’s no surprise that top publishers are doing what they can to stand out in the market. Enter Guardian Labs US: The [...]