We Now Offer Our Audience-Targeting Capabilities for Instagram Ads
We’re pleased to announce that our customers can now take advantage of Keywee’s innovative audience-targeting capabilities to share their stories as paid posts on Instagram and drive high-performing traffic to their website. With a community of more than 400 million users, Instagram is one of the world’s largest mobile ad platforms. Last year’s addition of direct-response buttons, such as “Learn More,” to its ad format made the platform even more compelling to publishers and content marketers. These buttons can link to a particular webpage, like an article, and drive action to meet specific business goals such as subscriptions, newsletter signups or audience development. Our customers, including some of the top publishers in the world, wanted Instagram support. Now they have it!
So, How Does it Work?
Keywee now does the same thing for Instagram that it has done successfully for other platforms such as Facebook and Yahoo. Specifically, Keywee:
- Uses natural-language processing to scan content and understand what it is about.
- Employs its vast database of historical performance to target audiences that have been shown to act on different types of content.
- Automatically generates numerous variations of paid posts, with optimized bids for each selected audience.
- Provides insight into how the paid posts are performing with their targeted audiences, across platforms.
We’re excited to continue to grow in line with our customers’ needs!