Keywee Selected for Newspaper Association of America’s Accelerator Pitch Program
Distributed Content Innovator Will Present Offering at NAA mediaXchange 2016
Washington, D.C. — April 18, 2016 — Keywee announced that CEO and founder Yaniv Makover will present the company’s innovative distributed content offering today at NAA mediaXchange 2016 in Washington, D.C., as a part of the Newspaper Association of America’s (NAA) third annual Accelerator Pitch Program. Keywee was selected to participate in a showcase of new solutions that fulfill newspapers’ print, digital, mobile, audience and/or advertising needs.
“Being chosen for NAA’s Accelerator Pitch Program solidifies our position as a leading distributed content solution for the industry,” said Makover. “We have successfully helped newspaper publishers, including The New York Times, use content to drive business goals, and I look forward to sharing our offering with the executives at mediaXchange.”
Keywee offers a content distribution and performance measurement solution that enables publishers to cost-effectively use content – such as newspaper articles – to find highly targeted audiences on platforms such as Facebook and Yahoo. It helps more than 100 publishers achieve their business goals, whether it is to drive paid subscriptions and newsletter sign-ups, expand readership through audience development or boost exposure for branded content initiatives.
This year’s Accelerator Pitch Program winners were chosen by an NAA committee based on usefulness to newspaper media companies, innovation and creativity. Keywee will showcase its solution to approximately 1,000 top news media and advertising executives attending the conference.
NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. NAA members include daily newspapers, as well as nondailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on the major issues that affect today’s newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium’s broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at www.naa.org.
Keywee offers publishers and marketers a new approach to content distribution and performance measurement. Its revolutionary platform employs advanced text-mining technology and a vast database of historical content performance to help publishers, retailers and brands find the audiences most likely to meet specific business goals for their content. Keywee’s customers include The British Broadcasting Corporation (BBC), Conde Nast, National Geographic, The New York Times and Slate. Backed by leading investors including Eric Schmidt’s Innovation Endeavors and Marker LLC, as well as The New York Times Company, the company is headquartered in New York and Tel Aviv. To learn more, visit www.keywee.co or follow us at @GoKeywee.