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The State of Publishing in 2020 Report

UNDERSTANDING YOUR CONTENT

FINDING AUDIENCES

DISTRIBUTING YOUR CONTENT

MEASURING PERFORMANCE

Keywee uses natural-language processing to scan your content and understand what it is about.

Keywee employs its vast database of historical performance to target audiences that have been shown to act on content like yours.

Keywee automatically generates numerous variations of paid posts, with optimized bids for each selected audience.

Keywee provides insight into how your paid posts are performing with your targeted audiences, across platforms.

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Audience Development

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Audience Development

Curious how others in the publishing world are allocating their social budgets? Wondering which revenue streams your industry peers are dipping their toes into these days? Interested to hear how this year has impacted other marketers?

In our latest report, The State of Publishing in 2020, you’ll find:

Industry benchmarks on web traffic and publisher marketing mixes

More importantly, we discuss how the results of those findings can help you identify meaningful growth opportunities for your organization as you navigate through the rest of this year and beyond. 

Advice on revenue diversification, especially in areas like brand campaigns and commerce content

Which channels publishers plan on experimenting with in 2020

The impact of COVID-19 on marketing teams and paid media spending