Keywee works with more than 400 publishers, including:
Candid, thought-provoking conversations with the digital publishing world’s most forward-thinking and accomplished leaders.
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Keywee makes stories relevant and powerful for over 400 of the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull.
Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. The upshot? Distribution is now the key to effective storytelling. Keywee’s platform unlocks audience insights using AI and data science, and infuses them into every step of the storytelling process: from topic selection, to story creation, to distribution and optimization.
About Keywee
April 2019
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Branded Content
We were fortunate to visit Thrive Global’s beautiful SoHo office and chat with Lars Bengston and Summer Borowski from Thrive's branded content team. We discussed how to tell an impactful story, the importance of recruiting and onboarding, where they each draw inspiration, and what it’s like to work at a mission-driven company like Thrive Global.
March 2019
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Audience Development
In the world of digital operations, “revenue is always king.” So says Andy Price, Director of Digital Operations and Advertising at Kiplinger. Andy’s team has been at the forefront of implementing new technology, user experiences, and products across the company. We spoke with him about all things operations and revenue: from implementing new technology, to balancing user experience, trying new experiments, and even measuring success.
March 2019
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Branded Content
What makes branded content successful? According to Monica Hare, Head of Gear Patrol Studios, three key ingredients are process, communication, and empathy. In our interview with Monica, we discuss how her team fits within the broader Gear Patrol ecosystem, how to cultivate partnerships with brands, ways to build a great team culture, and more.
October 2018
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Audience Development
For the second installment in The Storytellers series, we were fortunate to speak with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. We discussed finding the right balance between reader experience and ad revenue, the value of session depth, his involvement in overhauling the brand’s subscription product, and why “Q4 is about making money.”
August 2018
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Audience Development
We were eager to sit down and talk shop with Complex's SVP of Audience Development, Dan Ghosh-Roy. Not only did we glean insight into Dan’s role, we also spoke with him about some of the challenges facing modern publishers, the changing face of audience development, and how content creators can develop new revenue streams in an authentic way.
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May 2019
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Branded Content
Having worked in branded content for over 15 years, Nick Fortunato has a wealth of knowledge when it comes to the space. In our interview, we discussed how he built and shaped The Studio @ The Knot Worldwide, what advice he would give to publishers considering opening a branded content studio, how the branded content landscape has changed over the years, and much more.