Keywee works with more than 400 publishers, including:
Candid, thought-provoking conversations with the digital publishing world’s most forward-thinking and accomplished leaders.
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Keywee makes stories relevant and powerful for over 400 of the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull.
Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. The upshot? Distribution is now the key to effective storytelling. Keywee’s platform unlocks audience insights using AI and data science, and infuses them into every step of the storytelling process: from topic selection, to story creation, to distribution and optimization.
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We were fortunate to visit Thrive Global’s beautiful SoHo office and chat with Lars Bengston and Summer Borowski from Thrive's branded content team. We discussed how to tell an impactful story, the importance of recruiting and onboarding, where they each draw inspiration, and what it’s like to work at a mission-driven company like Thrive Global.
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Having worked in branded content for over 15 years, Nick Fortunato has a wealth of knowledge when it comes to the space. In our interview, we discussed how he built and shaped The Studio @ The Knot Worldwide, what advice he would give to publishers considering opening a branded content studio, how the branded content landscape has changed over the years, and much more.