With the holidays just around the corner, we’ve got our mind on turkey, pumpkin pie, green bean casserole, and of course — time away from the office.
The holidays are a fun, festive time of year to spend with friends and family. Incidentally, that means that people on your team will likely be out of the office, sometimes for long periods of time.
To make sure this won’t halt progress, it’s crucial to come up with a plan for this time in advance. We’ve put together a few guidelines to help your team create a strong out of office plan, with an eye toward content distribution campaigns on Facebook.
To start, think about who will be running campaigns while team members are out? How will you be sure that they are being optimized appropriately?
Whether it’s someone else on your team, someone from another internal team, or a trusted vendor (like Keywee 🙂 ), be sure that someone else knows the ins and outs of your campaigns and strategy. If you need to add new content while you’re out, be sure they know your content testing and scaling strategy.
We find it helpful to create a checklist in advance to review before you leave the office.
Things to consider adding to your list:
- Are there time-sensitive posts that should be turned on or off while you’re out?
- What reporting do you look at on a daily/weekly basis? Does someone else have access to that data?
- Do your campaigns need daily optimization? If so, who is cross-trained on how to do so?
- Does everyone who needs to create new posts have access to your Creative Brief?
- Have you granted access to any necessary accounts?
- Does everyone who is a part of your Out of Office plan have each other’s contact info?
- Have you introduced someone on your team to all relevant vendor contacts?
- Have you set up a plan for others to contact you in case of emergencies?
- Have you set up a great Out of Office auto-response email?
For more Q4 success tips, download the Q4 Content Distribution and Audience Development Checklist.
At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull.
Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. The upshot? Distribution is now the key for effective storytelling. Keywee’s platform unlocks audience insights using AI and data science, and infuses them into every step of the storytelling process: from topic selection, to story creation, to distribution and optimization. Keywee is backed by leading investors such as Google’s Eric Schmidt and The New York Times, and has been a fast-growing, profitable startup since its inception. To learn more, request a demo here.