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The Key to Success in Q4? A Strong Out of Office Plan

November 12th, 2018|Publishers|

With the holidays just around the corner, we’ve got our mind on turkey, pumpkin pie, green bean casserole, and of course — time away from the office. The holidays are a fun, festive time of year to spend with friends and family. Incidentally, that means that people on your team [...]

Three Strategies for Optimizing Email Monetization

November 7th, 2018|Publishers|

This is a guest post by Renee Chemel, VP Marketing at PowerInbox. In the drive to generate more revenue, demonstrate ROI and prove measurable results, digital marketers are increasingly turning to email as a tried-and-true method for audience engagement. Email—once considered “dead” and old-school—has statistically shown to deliver conversions, drive [...]

The Keywee Facebook CPC Tracker: October Edition

November 6th, 2018|CPC Tracker|

We created The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. Every month, we release new data and relevant insights about the world of content [...]

Guide to Writing a Successful Creative Brief

November 1st, 2018|Publishers|

Our experience with hundreds of publishers has taught us the importance of a clear Creative Brief — a guide to your brand voice for anyone writing on behalf of your brand. Publishers will often have multiple internal teams, and even external vendors, writing content, marketing copy, or social media posts [...]

Four Ways Wirecutter is Growing Its Affiliate Revenue

October 31st, 2018|Publishers, Webinars|

While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers. The industry is growing, and fast; Forrester predicts it will be worth $6.8 billion by 2020. With the holidays coming up, we’re expecting to see even more growth [...]