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The Keywee Facebook CPC Tracker: August Edition

September 6th, 2018|CPC Tracker, General|

Multiple changes to the Facebook platform this year have left many publishers asking how their businesses will be affected. To help these publishers understand the impact of the changes, we launched the Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on data from 500+ publishers. Every month, [...]

The Keys to Strong Newsletter Monetization

August 24th, 2018|General, Webinars|

Publishers used to rely almost exclusively on ad revenues, but in 2018, we’ve seen the industry increasingly leaning toward alternative revenue sources. But one of the most powerful sources of revenue is still underutilized - the newsletter. Publishers generally already have a large and captive email audience. When done correctly, [...]

How Top Publishers Monetize Their Email Databases

August 14th, 2018|Publishers|

Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. Initiatives like these can generate meaningful income, but they’re often either time-consuming to implement or resource-intensive to maintain (or both). But many publishers possess an asset whose potential to generate revenue often [...]