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The Role of Publishers in Times of Crisis

March 30th, 2020|Publishers|

How Do Publishers Step Up During Times of Crisis? “Journalism’s most critical role in a crisis is to provide information people need to make decisions for the safety of family and community. That is our mission.” That quote comes from a Tweet by Kristin Roberts, Vice President of News for [...]

Facebook’s Ad Policy 102

March 26th, 2020|Advertising|

We know that one of the more time-consuming aspects of running Facebook campaigns is making the creatives. You have to make sure that your message is on-brand, concise with a clear call to action, and get approval from oh-so many stake-holders. We’ve also seen firsthand how tricky it can be [...]

Revenue Streams and the Publishers Who Love Them

March 11th, 2020|Publishers|

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers [...]

Branded Content Basic Characteristics

February 3rd, 2020|Branded Content, Publishers|

Branded Content Definition - What is it, and how are others doing it? What is branded content? We define branded content as a form of content marketing that assists brands in using paid media (note - it doesn’t have to include paid distribution) to use a storyteller’s expertise and to [...]

The Building Blocks of Audience Development

February 3rd, 2020|Audiences, Publishers|

How do you define Audience Development? A lot of the discussion about what audience development is and where it fits within a modern publisher can be traced to a seminal article on Digiday from half a decade ago. It examined The New York Times’ (then) newly established audience development strategy. [...]

Branded Content: What Marketers Need to Know

January 15th, 2020|Branded Content|

Although the publishing industry’s digital transformation introduced a host of benefits to readers and media organizations alike, there’s no denying that it arrived with its own unique set of challenges. From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. The [...]

The Keywee Facebook CPC Tracker: December 2019 Update

January 8th, 2020|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. You can read past months’ updates here. To sign [...]

Facebook Policy 101 for Paid Content Distribution

December 19th, 2019|Publishers|

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Unfortunately, [...]

The Keywee Facebook CPC Tracker: October Update

November 13th, 2019|CPC Tracker|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can read past months’ [...]

Your Q4 Content Distribution Checklist

November 6th, 2019|Webinars|

With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. Having worked with hundreds of publishers during these critical months, we’re here to reassure you that there’s no need to worry. In fact, we [...]