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Branded Content Basic Characteristics

February 3rd, 2020|Branded Content, Publishers|

Branded Content Definition - What is it, and how are others doing it? What is branded content? We define branded content as a form of marketing that assists brands in using paid media (note - it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness [...]

The Building Blocks of Audience Development

February 3rd, 2020|Audiences, Publishers|

How do you define Audience Development? A lot of the discussion about what audience development is and where it fits within a modern publisher can be traced to a seminal article on Digiday from half a decade ago. It examined The New York Times’ (then) newly established audience development strategy. [...]

Branded Content: What Marketers Need to Know

January 15th, 2020|Branded Content|

Although the publishing industry’s digital transformation introduced a host of benefits to readers and media organizations alike, there’s no denying that it arrived with its own unique set of challenges. From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. The [...]

The Keywee Facebook CPC Tracker: December 2019 Update

January 8th, 2020|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. You can read past months’ updates here. To sign [...]

Facebook Policy 101 for Paid Content Distribution

December 19th, 2019|Publishers|

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Unfortunately, [...]

The Keywee Facebook CPC Tracker: October Update

November 13th, 2019|CPC Tracker|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can read past months’ [...]

Your Q4 Content Distribution Checklist

November 6th, 2019|Webinars|

With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. Having worked with hundreds of publishers during these critical months, we’re here to reassure you that there’s no need to worry. In fact, we [...]

The Keywee Facebook CPC Tracker: September Update

October 10th, 2019|CPC Tracker|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We release new data on a monthly basis along with [...]

Optimizing for Loyalty: How to Own Your Audience

October 7th, 2019|Publishers|

In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams. The resulting shifts have run the gamut, ranging from metered paywalls to [...]

The Keywee Facebook CPC Tracker: August Update

September 12th, 2019|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We release new data on a monthly basis along with [...]

The Keywee Facebook CPC Tracker: July Update

August 13th, 2019|CPC Tracker|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We release new data on a monthly basis along with [...]