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The Keywee Facebook CPC Tracker: February Update

March 6th, 2019|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker, based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. Each month we release new data along with relevant insights on content distribution. You can sign up for monthly updates [...]

[Storytellers Interview | Gear Patrol Studios] The Branded Content Trifecta: “Process, Communication, and Empathy”

March 4th, 2019|Branded Content, Content Marketing, Publishers, The Storytellers|

The Storytellers, our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. In this installment of the series, we got the chance to sit and talk about branded content [...]

The Keywee Facebook CPC Tracker: January 2019 Update

February 6th, 2019|CPC Tracker, Publishers|

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker last January to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Each month, we release new data, along with relevant insights on content distribution. [...]

Content Distribution Trend Report 2019

February 4th, 2019|Content Marketing, Publishers|

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. And in facing the challenges of last year, the publishing world showed just how nimble and adaptable it [...]

What Industry Leaders are Reading to Stay Informed

January 31st, 2019|Publishers|

Whenever we gather with a group of publishing industry professionals, no matter the focus of the conversation, we hear the same question come up over and over again: what news sources do you read to stay up to date with the industry? Most people have one or two sources they [...]

How to Make the Most of Evergreen Content

January 22nd, 2019|Publishers|

Evergreen content is one of the most important tools in a publisher’s arsenal, but it’s still largely underutilized. To help publishers start the year off right, we hosted a webinar with tips on creating, distributing, and measuring the success of evergreen content. Read on for an overview of evergreen content [...]

Content Distribution Trends for 2019

January 9th, 2019|Webinars|

One of the most exciting aspects of working with over 400 of the world’s top storytellers is that each day brings new, thought-provoking questions on a variety of topics related to paid content distribution. While these question-and-answer exchanges typically occur through direct communication with our customers, at Keywee, it’s also [...]

The Keywee Facebook CPC Tracker: December Update

January 4th, 2019|CPC Tracker, Publishers|

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new CPC data every month, along with relevant insights on content distribution. [...]

The Keywee Facebook CPC Tracker: November Update

December 6th, 2018|CPC Tracker|

Earlier this year, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. Our goal? To provide a useful information on that month’s Facebook CPCs and the state of paid content distribution in general. Every month, we release [...]

FAQs: Driving Affiliate Revenue

November 29th, 2018|Publishers|

To help marketers find answers to the most commonly asked questions about affiliate revenue, we compiled a list of the questions we hear most frequently about the subject. Our answers are based on our work driving affiliate link clicks (and other reader actions) for some of the world’s top storytellers [...]

The 2019 Publishing Calendar

November 27th, 2018|Content Marketing, Publishers|

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. To help you get a head start on mapping out your 2019 content [...]

FAQs: Driving Paid Subscriptions on Facebook

November 20th, 2018|Publishers|

To help marketers find answers to their pressing questions about paid subscriptions, we compiled a list of the questions we hear most frequently based on the webinar we hosted on the topic, as well as our work driving subscriptions (and other reader actions) for some of the world’s top storytellers [...]

3 Things NYC Publishing Leaders are Talking About at Breakfast

November 14th, 2018|Publishers|

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. We started the series about two years ago in an effort to bring together the NYC digital media and marketing community for [...]

The Key to Success in Q4? A Strong Out of Office Plan

November 12th, 2018|Publishers|

With the holidays just around the corner, we’ve got our mind on turkey, pumpkin pie, green bean casserole, and of course — time away from the office. The holidays are a fun, festive time of year to spend with friends and family. Incidentally, that means that people on your team [...]