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Using Facebook to Drive Audience Loyalty

July 16th, 2019|Content Marketing, Publishers, Webinars|

As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local Media Association (LMA). Through various initiatives including Accelerate Local, the Branded Content Project and the Local News Resource Center, LMA works to strengthen local journalism by helping local media companies [...]

The Keywee Facebook CPC Tracker: June Update

July 3rd, 2019|CPC Tracker, Publishers|

June Recap This month, Mary Meeker released her annual report on Internet Trends. Her 333 slides covered a lot of ground, but there were a few trends that stood out. For one, digital media is becoming an increasingly important part of peoples’ days. American adults spend an average of 6.3 [...]

How to Create & Scale a Powerful Commerce Content Program

July 1st, 2019|Webinars|

Recently, we’ve seen huge growth in the field of commerce content. An increasing number of publishers are turning to affiliate monetization to diversify their revenue streams, and those who have already seen success are increasing the volume of content they produce.  We hosted a webinar to help publishers better understand [...]

The Keywee Facebook CPC Tracker: May Update

June 5th, 2019|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can [...]

[Storytellers Interview | The Studio @ The Knot Worldwide] “We believe in the power of brand-funded content to change people’s lives”

May 30th, 2019|Branded Content, The Storytellers|

Here at Keywee, we’re privileged to work with hundreds of the world’s leading storytellers. As a way to share some of their expert insights with the greater publishing community, we created The Storytellers: an interview series where we speak with some of the most accomplished thought leaders from across the [...]

6 Tips for Acquiring High Value Newsletter Subscribers

May 20th, 2019|Publishers, Webinars|

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. But running a successful newsletter program requires more than just [...]

The Keywee Facebook CPC Tracker: April Update

May 6th, 2019|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can sign up for [...]

Keywee Helps 2019 Pulitzer Prize Winners Reach More Readers

April 18th, 2019|Publishers|

The 2019 Pulitzer Prize winners were announced this Monday, and we were thrilled to spot three Keywee customers among this year’s winners: South Florida Sun Sentinel - in the Public Service categoryLA Times - in the Investigative Reporting categoryThe New York Times - in the Explanatory Reporting and Editorial Writing [...]

Why Publishers Are Paying to Acquire Newsletter Subscribers

April 16th, 2019|Publishers, Webinars|

In the past couple of years, we’ve seen a resurgence of newsletters. It seems that every content creator suddenly has dozens of newsletters, each driven on its own laser-focused topic (see: The New York Times’ Game of Thrones newsletter). Many storytellers have launched (and thrived) with newsletter-only or newsletter-first operations, [...]

What AI Can Teach Us About Facebook Creatives

April 15th, 2019|Data Analysis, Publishers|

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Together, we leverage their strongest asset — content — to meet their business goals in the most efficient way possible. This often means reaching existing and potential readers on paid distribution channels, like Facebook. [...]

The Keywee Facebook CPC Tracker: March Update

April 4th, 2019|CPC Tracker, Publishers|

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. You can [...]