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Branded Content: What Marketers Need to Know

January 15th, 2020|Branded Content|

Although the publishing industry’s digital transformation introduced a host of benefits to readers and media organizations alike, there’s no denying that it arrived with its own unique set of challenges. From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. The [...]

The Keywee Facebook CPC Tracker: December 2019 Update

January 8th, 2020|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. You can read past months’ updates here. To sign [...]

The Keywee Facebook CPC Tracker: October Update

November 13th, 2019|CPC Tracker|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can read past months’ [...]

Your Q4 Content Distribution Checklist

November 6th, 2019|Webinars|

With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. Having worked with hundreds of publishers during these critical months, we’re here to reassure you that there’s no need to worry. In fact, we [...]

The Keywee Facebook CPC Tracker: September Update

October 10th, 2019|CPC Tracker|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We release new data on a monthly basis along with [...]

The Keywee Facebook CPC Tracker: August Update

September 12th, 2019|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We release new data on a monthly basis along with [...]

The Keywee Facebook CPC Tracker: July Update

August 13th, 2019|CPC Tracker|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We release new data on a monthly basis along with [...]

Using Facebook to Drive Audience Loyalty

July 16th, 2019|Content Marketing, Publishers, Webinars|

As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local Media Association (LMA). Through various initiatives including Accelerate Local, the Branded Content Project and the Local News Resource Center, LMA works to strengthen local journalism by helping local media companies [...]

The Keywee Facebook CPC Tracker: June Update

July 3rd, 2019|CPC Tracker, Publishers|

June Recap This month, Mary Meeker released her annual report on Internet Trends. Her 333 slides covered a lot of ground, but there were a few trends that stood out. For one, digital media is becoming an increasingly important part of peoples’ days. American adults spend an average of 6.3 [...]