One of the primary reasons that marketers turn to Facebook for help achieving their business goals is that, unlike other content distribution platforms, Facebook allows them to speak directly to very specific, granular audiences. That said, while reaching the right audience is undoubtedly a critical component of any targeted campaign, oftentimes it’s only half the [...]
In Arthurian legend, The Holy Grail is a mystical relic that offers prosperity and eternal life to whomever completes the difficult quest to find it. Like the Knights of Camelot, publishers have been on a search for their own Holy Grail -- a way to guarantee the health and longevity of their businesses. Their Grail [...]
Building a robust core audience is a crucial component of nearly all publishers’ business strategies. It’s this segment of readers – those who are the most loyal and return on a regular basis – that is most essential for publishers looking to monetize their content and other assets. In our latest webinar, “How to Optimize [...]
We invite you to join our webinar to learn how leading publishers like The New York Times, National Geographic, and Forbes are monetizing their content and finding new revenue streams on Facebook and elsewhere. Webinar: How the Top Publishers Are Monetizing Their Content August 17th at 1pm ET / 10am PT (Register) We'll review real-life [...]
We foresee a time in the not-too-distant future where you can stop making assumptions about your audience and you will know exactly what they are interested in reading.