Using Publisher Audience Extensions for Branded Content

Publisher Audience Extensions are what makes publishers indispensable in the branded content value chain, as a means of meeting audiences where they are. As a marketing strategy, branded content is used by brands to support their top-of-the-funnel marketing objectives. Increasing brand awareness, consideration, preference, and favorability are all achievable through effective branded content. An example [...]

Trends in Branded Content with National Geographic

(Image: National Geographic) Given the ever-changing state of marketing, it’s never been more important for brands to have their ears to the ground when it comes to the latest industry trends. That’s why on a brisk afternoon in late October, marketing leaders from a collection of the world’s top brands gathered in NYC’s Columbus Circle [...]

Webinar: How Top Publishers are Monetizing their Content

We invite you to join our webinar to learn how leading publishers like The New York Times, National Geographic, and Forbes are monetizing their content and finding new revenue streams on Facebook and elsewhere. Webinar: How the Top Publishers Are Monetizing Their Content August 17th at 1pm ET / 10am PT (Register) We'll review real-life [...]

Keywee Selected as an Official Facebook Marketing Partner

We’re happy to announce that Keywee has been named an official Facebook Marketing Partner. Thanks to the success we’ve shared with iconic brands like The New York Times and Conde Nast, Keywee joins the ranks of fellow innovators counted among the best and most trusted in the industry. Given the established landscape of existing partners, [...]

Publishers, Your Revenue From Facebook Branded Content Is About To Drop

Branded content is a major revenue driver for publishers. The importance of branded content is demonstrated by the recent trend of publishers forming content studios, like The New York Times' T Brand Studio and The Washington Post's WP BrandStudio. These studios are like advertising agencies: They create content that connects brands with the publisher's audience. [...]