Introducing Keywee’s Native Video Advertising Feature

We’re excited to announce that Keywee’s content distribution platform now supports native video advertising on Facebook. This much-requested new feature offers all the same benefits that content creators love most about working with Keywee – low CPCs, hyper-specific targeting, audience growth, and more – and extends them to the flourishing world of Facebook native video. [...]

All Things Creative: Building Facebook Ads that Convert

Here at Keywee, we like to get creative. In fact, we consider ourselves savvy when it comes to creative – Facebook creative, that is. We’ve generated over 300,000 different creatives for more than 70,000 articles, which have been published on over 600 Facebook Pages. While we’ve found that there’s no silver bullet to building effective [...]

Leveraging Facebook Data to Behaviorally Grow Your Audience

One of the primary reasons that marketers turn to Facebook for help achieving their business goals is that, unlike other content distribution platforms, Facebook allows them to speak directly to very specific, granular audiences. That said, while reaching the right audience is undoubtedly a critical component of any targeted campaign, oftentimes it’s only half the [...]

Exploring Distributed Content with The New York Times and Digiday

It’s not often that you get the chance to discuss industry trends with one of its most esteemed players. Luckily for us, that’s exactly what happened when we kicked off our Distributed Content Event Series with guest speaker Bryan Davis from The New York Times’ Audience Development team. This inaugural event, “The Future of Digital [...]

Holiday Cheer: Using Facebook to Take Advantage of Google’s Q4 Price Surge

In the world of paid traffic, Q4 is a notoriously expensive time of year. Thanks to the annual surge in holiday shopping, marketers have come to expect a significant bump in the cost of online advertising during the final months of the year. So while traditional e-commerce players scramble to compete for holiday clicks, now [...]

Webinar: How Top Publishers are Monetizing their Content

We invite you to join our webinar to learn how leading publishers like The New York Times, National Geographic, and Forbes are monetizing their content and finding new revenue streams on Facebook and elsewhere. Webinar: How the Top Publishers Are Monetizing Their Content August 17th at 1pm ET / 10am PT (Register) We'll review real-life [...]

Keywee Selected as an Official Facebook Marketing Partner

We’re happy to announce that Keywee has been named an official Facebook Marketing Partner. Thanks to the success we’ve shared with iconic brands like The New York Times and Conde Nast, Keywee joins the ranks of fellow innovators counted among the best and most trusted in the industry. Given the established landscape of existing partners, [...]

Publishers, Your Revenue From Facebook Branded Content Is About To Drop

Branded content is a major revenue driver for publishers. The importance of branded content is demonstrated by the recent trend of publishers forming content studios, like The New York Times' T Brand Studio and The Washington Post's WP BrandStudio. These studios are like advertising agencies: They create content that connects brands with the publisher's audience. [...]