Leveraging Facebook Data to Behaviorally Grow Your Audience

One of the primary reasons that marketers turn to Facebook for help achieving their business goals is that, unlike other content distribution platforms, Facebook allows them to speak directly to very specific, granular audiences. That said, while reaching the right audience is undoubtedly a critical component of any targeted campaign, oftentimes it’s only half the [...]

Exploring Distributed Content with The New York Times and Digiday

It’s not often that you get the chance to discuss industry trends with one of its most esteemed players. Luckily for us, that’s exactly what happened when we kicked off our Distributed Content Event Series with guest speaker Bryan Davis from The New York Times’ Audience Development team. This inaugural event, “The Future of Digital [...]

The Gift that Keeps on Giving: Making the Most of Evergreen Content

“7 Things Wildly Successful People Do Before 7:30 a.m.” “Five Days That Shaped a Presidency” “100 Greatest Moments in Sports History” While the articles that accompany the above headlines differ greatly in terms of their content, they do have one trait in common: they’re all strong examples of evergreen content. In our latest webinar, “The [...]

How to Optimize Core Audience Development on Facebook

Building a robust core audience is a crucial component of nearly all publishers’ business strategies. It’s this segment of readers – those who are the most loyal and return on a regular basis – that is most essential for publishers looking to monetize their content and other assets. In our latest webinar, “How to Optimize [...]

Facebook’s 2016 Olympic Content Engagement Winners [Data Analysis]

This year’s Summer Olympic Games had no shortage of stories that were prime social media fodder. From record-breaking career triumphs to heartwarming tales of true sportsmanship (and let’s not forget a scandal or two in between), Rio had it all in 2016. Now that the Games have recently wrapped up, we thought it would be [...]