We Now Offer Our Audience-Targeting Capabilities for Instagram Ads
We’re pleased to announce that our customers can now take advantage of Keywee’s innovative audience-targeting capabilities to share their stories as paid posts on Instagram and drive high-performing traffic to their website. With a community of more than 400 million users, Instagram is one of the world’s largest mobile ad platforms. Last year’s addition of direct-response buttons, such as “Learn More,” to its ad format made the platform even more compelling to publishers and content marketers. These buttons can link to a particular webpage, like an article, and drive action to meet specific business goals such as subscriptions, newsletter signups or audience development. Our customers, including some of the top publishers in the world, wanted Instagram support. Now they have it!
So, How Does it Work?
Keywee now does the same thing for Instagram that it has done successfully for other platforms such as Facebook and Yahoo. Specifically, Keywee:
Uses natural-language processing to scan content and understand what it is about.
Employs its vast database of historical performance to target audiences that have been shown to act on different types of content.
Automatically generates numerous variations of paid posts, with optimized bids for each selected audience.
Provides insight into how the paid posts are performing with their targeted audiences, across platforms.
We’re excited to continue to grow in line with our customers’ needs!
Keywee is hiring in New York and Tel Aviv, and I recently recommended a good friend and ex-colleague for an engineering position. After being contacted by us, he emailed me saying he had just started working at Big Famous Tech Company Whose Name Rhymes With Doodle. Did I have reasons for him to consider Doogle (oops) a bad career move, on his way to his dream job at Keywee?
It was a great question, and it got me thinking. Clearly, Goodle is an amazing company, and quite a pleasant place to work at — the cafeterias, the segways, the office slides. You won’t find any of that at Keywee (at least not yet). But pretty quickly, a few things you will find at Keywee came to mind.
Keywee is really fast.
This is one of the things I like most about Keywee: The company as a whole, as well as teams and individuals, move really fast. There’s no bureaucracy, very little hierarchy, and few other obstacles standing in the way of getting things done. Part of it is the smaller size of the company, but not all — there are companies of similar size where the pace is much slower. For Keywee, being fast is in our DNA – it’s one of our company values. As someone with a lot of ideas who loves to get stuff done, I find this liberating, rewarding, and just fun.
You get to be more than just X.
I’ve worked for big companies where you’re slotted into working on a small feature or a small product. That can be frustrating. Even if you happen to work on something more substantial, you’re still typically boxed into your official job description – be it engineering, marketing, product and so on.
At Keywee, everyone is allowed — pretty much expected / encouraged — to go beyond their official titles. Not to mention that because it’s a small company, engineers talk directly to customers, work closely with sales and marketing, do data analysis for PR campaigns, and so on. Keywees appreciate the fact that they get to see how the entire company operates from up close and can get involved in areas they’re interested in.
Every single person at Keywee has direct impact on the trajectory of the company. They own a substantial chunk of what their team does, and what they do on a daily basis truly makes a difference.
Back when I first transitioned from BigCo to SmallStartup, it occurred to me that if I was out sick for a week, SmallStartup‘s numbers for the month would likely be materially different… It’s both exciting and scary to be such a central pillar in a company.
Really interesting AI / machine learning.
Many startups nowadays flaunt their forays into “machine learning” / “deep learning” / AI / insert other buzzword du jour here. At Keywee, we truly do all of that – heck, we’re building software that will at some point in the (near?) future automatically write articles for award-winning newspapers. The technical scale and challenges are immense (and for the right person, that’s a good thing).
Sheryl Sandberg has this famous quote about joining a rocket ship. We don’t know if Keywee is a Facebook-caliber rocket ship, but we do know that we’ve been doubling in size (revenue, employees, customers) every year since being founded in 2013.
This means a lot of good things, and in particular, it means incredible personal and professional growth opportunities for everyone on the team. Folks who joined Keywee at the beginning have experienced it first hand — going from junior engineers to team leads, learning a ton, and watching a startup grow from within. One of our values is “We are growing together: As Keywee grows, I grow — and vice versa.” In one’s career, these opportunities are rare and can be game-changers.
We’ll see what my friend says. In the meanwhile, did I mention Keywee is hiring?
We like to think that we’ve picked up a thing or two while working with over 300 of the world’s top publishers, but when we want to be sure, we turn to the data. We recently did an analysis of millions of articles posted on Facebook, and we noticed some trends in the post texts used. Despite the popularity of some of these phrases, they didn’t always translate to better performance for the articles.
One phrase we found used in post texts across several verticals was “in case you missed it.” For health and science publications, using “in case you missed it” led to a 17% lift above various publishers’ average click through rate (CTR). Major scientific breakthroughs happen year-round and utilizing this phrase helps turn these findings into evergreen content. “In case you missed it” could be from last week or last year, but either way, it promises new value and insights for a reader.
Similarly, this phrase has proven successful for news publications, creating a 25% CTR lift above the average post. With today’s rapid news cycle, it’s easy for a reader to feel like they may have missed something important. The phrase “in case you missed it” urges them to stay up-to-date on current events or read an update on an ongoing story.
On the other hand, when we have seen this phrase used to recap sporting news and events, it has performed 10% below the publications’ average CTR. Sports are generally aired live and followed closely. Unlike in news or health, where people feel they may have missed something important, when sports fans miss a game, they know it and often seek out the information themselves. “In case you missed it” posts don’t add any real value for them.
We’ve found that for the dedicated sports readers, post texts that offer insights drive the best performance. Often, this includes phrases like “what did we learn?” or “do you agree with this?” Each post text has increased CTR by more than 50% across publishers within the sports space. These phrases indicate valuable takeaways from the game rather than an easy-to-google score.
In our experience with millions of articles on Facebook, we have seen many post texts like this; they can be incredibly successful in some verticals, but completely flop in others. Unfortunately, there is no one magic template for everyone. While benchmarks such as these can guide you along the way, it is crucial to continuously be experimenting.
Keywee enables the creation, distribution, and measurement of content that drives business results for publishers, retailers, and brands. Hundreds of iconic brands and digital natives like The New York Times, The BBC, AOL, and Forbes use Keywee’s revolutionary platform to find the audiences most likely to meet specific goals for their content.
We’re excited to announce that Keywee’s content distribution platform now supports native video advertising on Facebook. This much-requested new feature offers all the same benefits that content creators love most about working with Keywee – low CPCs, hyper-specific targeting, audience growth, and more – and extends them to the flourishing world of Facebook native video.
How it works
The process of promoting native Facebook video with Keywee is a lot like distributing text-based content through our platform, and it’s just as easy. Typically, our software analyzes the article that’s being promoted and picks out keywords that are then used to identify the best Facebook audiences for the content. In the case of native video, though, Keywee “reads” an article related to the video and uses this information, along with meta-data pulled from the video itself, to determine the right audiences for the video. Our software then generates variations of paid Facebook posts, promotes them to these audiences, and optimizes the campaign for specific business goals.
See it in action
Below are a few posts that have been promoted using our new native Facebook video feature. While the high engagement is evident, given the large number of views, what’s not so obvious is the amount of money we’ve been able to save for our clients. Recently, one of the leading publishers that we work with was able to achieve a Cost per video View that was 76% less than the target CPV.
Request a demo to hear more about how Keywee’s new native video advertising feature can help you cost-effectively promote your Facebook videos.
Keywee enables the creation, distribution and measurement of content that drives business results for publishers, retailers and brands. Hundreds of iconic brands and digital natives like The New York Times, The BBC, AOL, and Forbes use Keywee’s revolutionary platform to find the audiences most likely to meet specific goals for their content.