Announcement

Keywee Now Publishes to Instagram

Keywee Now Publishes to Instagram

We Now Offer Our Audience-Targeting Capabilities for Instagram Ads

We’re pleased to announce that our customers can now take advantage of Keywee’s innovative audience-targeting capabilities to share their stories as paid posts on Instagram and drive high-performing traffic to their website. With a community of more than 400 million users, Instagram is one of the world’s largest mobile ad platforms. Last year’s addition of direct-response buttons, such as “Learn More,” to its ad format made the platform even more compelling to publishers and content marketers. These buttons can link to a particular webpage, like an article, and drive action to meet specific business goals such as subscriptions, newsletter signups or audience development. Our customers, including some of the top publishers in the world, wanted Instagram support. Now they have it!

So, How Does it Work?

Keywee now does the same thing for Instagram that it has done successfully for other platforms such as Facebook and Yahoo. Specifically, Keywee:

  1. Uses natural-language processing to scan content and understand what it is about.
  2. Employs its vast database of historical performance to target audiences that have been shown to act on different types of content.
  3. Automatically generates numerous variations of paid posts, with optimized bids for each selected audience.
  4. Provides insight into how the paid posts are performing with their targeted audiences, across platforms.

We’re excited to continue to grow in line with our customers’ needs!

From the Blog

Publishers’ paid content distribution on Facebook more than doubled in the past 18 months

The rise of Facebook as a content distribution platform – both organic and paid – is nothing new. To quantify its scope, we turned to data.

We analyzed Facebook data from over 400+ publishers and over one million content articles promoted on Facebook through Keywee from January 2016 to May 2017. The publishers represent all content verticals, including news, business, fashion, sports, entertainment, and food; and all sizes from smaller independent publishers to the largest mainstream ones. Read on to discover our findings, and what they mean for content creators.

 

Publishers aren’t promoting content to “compensate” for possible loss of organic reach.

 

Publishers’ paid traffic acquisition on Facebook more than doubled across all content verticals

  • Publishers’ paid traffic acquisition on Facebook has more than doubled in the past year and a half, across all content verticals.
  • The rise in paid traffic from Facebook isn’t correlated to any drop in organic Facebook reach. Publishers aren’t promoting content to “compensate” for possible loss of organic reach; instead they are finding ways to distribute content profitably on Facebook to achieve their business goals.

 

 

 

Top tech, finance, and news publishers can get 2.8 cents CPCs ($0.028) for their promoted Facebook posts.

 

The best publishers are able to garner ultra-affordable CPC on Facebook

  • Benchmarks for Facebook CPC across different content verticals show that Facebook traffic can be acquired at a reasonable price. Compare that to other advertising channels, and you can see why many publishers are turning to Facebook as an effective way to reach quality audiences at scale.
  • Top performing publishers in the entertainment and fashion vertical experience CPCs as low as 1.5 cents ($0.015).
  • Top tech, finance, and news publishers can get 2.8 cents CPCs ($0.028) for their promoted Facebook posts. One of the largest news and finance publishers has been able to distribute its articles on Facebook and acquire traffic at scale for as little as $0.033 CPC in 2017.

 

PS (shameless plug) – Keywee helps over 400+ content creators distribute their content efficiently on Facebook – and reach the CPCs described above. If you’d like to see whether Keywee can help your team, feel free to request a demo.

Note: This data analysis was originally covered by a Digiday article by Max Willens, Facebook always wins: Data shows publishers are buying far more Facebook traffic.

 

About Keywee
At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull.

Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. The upshot? Distribution is now the key for effective storytelling.

Keywee’s platform unlocks audience insights using AI and data science, and infuses them into every step of the storytelling process: from topic selection, to story creation, to distribution and optimization.

Keywee is backed by leading investors such as Google’s Eric Schmidt and The New York Times, and has been a fast-growing, profitable startup since its inception.

Keywee Expands to Europe and Asia-Pacific

Keywee expands globally following rapid growth in the US with over 400 content creators using its platform

NEW YORK, NY (PRWEB) AUGUST 02, 2017

Keywee, the industry leader in distributed content marketing and a Facebook Marketing Partner, today announced its expansion to Europe and Asia-Pacific. This follows Keywee’s rapid growth in the US, with over 400 content creators using the Keywee platform.

Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. The upshot? Distribution is now the key for effective storytelling.

Keywee’s platform unlocks audience insights using AI and data science, and infuses them into every step of the storytelling process: from topic selection, to story creation, to distribution and optimization. Keywee helps some of the world’s best storytellers achieve their business goals, whether they are to drive paid subscriptions and newsletter sign-ups, expand readership through audience development, or boost exposure for branded content initiatives.

Following successful partnerships with leading European and global publishers including The BBC, Guardian US, Shortlist Media, ARTE, Motley Fool Australia, and Viacom, Keywee is excited to announce the opening of its first European office, based in London, and its expansion into the Asia-Pacific region.
“We’ve been fortunate to partner with many of the world’s best storytellers to help them create better content and find the best audience for it,” said Martin Thouroude, General Manager EMEA at Keywee. “Our goal has always been to help publishers across the globe use content to reach their business goals, and our latest expansion into Europe is another step in making Keywee the go-to solution for content creators worldwide.”

“Whether it’s subscriptions, branded content or profitable audience development, Keywee is making Facebook work for publishers” added Dinesh Arasaratnam, Director at Medium Marketing, whose firm is representing Keywee in Australia, New Zealand, Hong Kong, and Singapore. “Keywee’s unrivaled technology presents a significant opportunity for publishers in the Asia-Pacific region to boost their margins and audience, considering the results Keywee has achieved for other publishers globally.”

About Keywee
Keywee (http://www.keywee.co) makes stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull.
Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. The upshot? Distribution is now the key for effective storytelling.
Keywee’s platform unlocks audience insights using AI and data science, and infuses them into every step of the storytelling process: from topic selection, to story creation, to distribution and optimization.
Keywee is backed by leading investors such as Google’s Eric Schmidt and The New York Times, and has been a fast-growing, profitable startup since its inception.

When a unicorn meets a cartoonist: Keywee’s Office Warming Party

Recently, our New York crew reached an exciting milestone: Moving to a new, fancy-but-not-too-much, perfectly-located-in-Flatiron office.

Among other things, it boasts iconic New York City views (The O’Neill Building, water towers, and Essen), plenty of natural light, an air hockey table, and passion for all things blue.

To celebrate the occasion, we hosted an office warming party last week. The theme was “Summer in Flatiron,” and it featured our favorite neighborhood food & drink purveyors – Eataly, Doughnut Plant, The City Bakery, and Beechers (sadly, no Essen). We hosted friends, family, clients, and partners.

We also had a cartoonist.

And our resident office unicorn.

Which helped us with a fun name tag game.

As always, we were proud to share Keywee’s Values.

As always, we couldn’t finish our infamous puzzle.

 

A week later, we’re already hard at work planning our next event… #leftovers #Rosé

Check out more photos from the party here.