Facebook’s Ad Policy 102

We know that one of the more time-consuming aspects of running Facebook campaigns is making the creatives. You have to make sure that your message is on-brand, concise with a clear call to action, and get approval from oh-so many stake-holders. We’ve also seen firsthand how tricky it can be to do all of that [...]

Facebook Targeting: Finding Your Expert Arrow

What are Facebook Audiences and Why Do We Use Them? Facebook and the host of platforms under its umbrella have become major components of many publishers’ paid content distribution strategies. The sheer reach that the platform offers is almost unparalleled, but its true strength comes from the targeting capabilities that it offers for paid promotion. [...]

A/B Testing: The ABCs of Paid Social Media

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. And while there are thousands upon thousands of articles filled with tips and best practices, the simple truth is that there is no silver [...]

Measuring Loyalty: The Cutting Edge of Audience Development

If you’ve ever run an audience development campaign, you’ve probably struggled with the timeless dilemma of weighing quantity vs. quality. And on the surface, it makes sense to take the quantity route — the goal of most of these efforts is to bring in the most users possible at the lowest possible price. This method [...]

Eight Things Publishers are Saying about Affiliate Content

At our recent Distributed Content Publisher Breakfast, we had a great time hosting publishers like PureWow, Fatherly, Forbes, Equinox, Keep, and USA Today. Among the topics we discussed was affiliate content, and how publishers are growing this revenue stream. We had a good mix of publishers with a strong affiliate game, and some who were [...]

The Keywee Facebook CPC Tracker: April Update

We launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. We release new data every month, along with relevant insights on content distribution. You can sign up for monthly [...]

Everyone’s doing it: Paid branded content distribution

The branded content market is exploding. Some estimates peg the market size for branded content at $20 billion over the next five years. With so much at stake for a key component of content marketing, it’s easy to understand why it’s important to so many people. Update - Three years after we wrote this article [...]