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Whenever Facebook announces a change to their platform, we hear the same question: “Will Facebook CPCs increase?”

Honestly, the short answer is, we don’t know. However, based on Keywee’s analysis of over 500 publishers and one million articles, average CPCs for publishers on Facebook have been stable in the past two years, despite numerous News Feed change announcements.

Stay informed: If you’re interested in receiving updates about Facebook CPCs going forward, and the potential impact of News Feed changes on CPC, sign up to Keywee’s new CPC tracker, launching soon.

About Keywee
At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull.
Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. The upshot? Distribution is now the key for effective storytelling. Keywee’s platform unlocks audience insights using AI and data science, and infuses them into every step of the storytelling process: from topic selection, to story creation, to distribution and optimization. Keywee is backed by leading investors such as Google’s Eric Schmidt and The New York Times, and has been a fast-growing, profitable startup since its inception. To learn more, request a demo here.