The State of Publisher Paywalls
Publishers continue to experiment with business models for the digital world.
Publishers continue to experiment with business models for the digital world.
It’s worth spending more to attract the right type of visitors.
Content has become a valuable currency, but it needs to get in front of the right people.
With digital marketing platforms, it no longer makes sense to push out mass content to a broadly defined audience.
Yaniv will share his take on the challenges content marketers currently face and discuss how Keywee is helping large publishers and brands drive a new era of measurable, scalable results for their content marketing initiatives.
Transitioning from, “develop the content and they will come,” to “know thy audience and develop what they want.”
We foresee a time in the not-too-distant future where you can stop making assumptions about your audience and you will know exactly what they are interested in reading.
Predictive modeling can determine what sets of users – or “audiences” – are likely to read different types of content.
We feel there should be a new approach to content marketing, one that is more audience-centric.