Yaniv will share his take on the challenges content marketers currently face and discuss how Keywee is helping large publishers and brands drive a new era of measurable, scalable results for their content marketing initiatives.
Transitioning from, “develop the content and they will come,” to “know thy audience and develop what they want.”
We foresee a time in the not-too-distant future where you can stop making assumptions about your audience and you will know exactly what they are interested in reading.
Predictive modeling can determine what sets of users – or “audiences” – are likely to read different types of content.
We feel there should be a new approach to content marketing, one that is more audience-centric.