Click Click Click: Slideshows that Work

7 Common Skincare Mistakes. 10 Things Everyone With a Unique Name Just Gets. 20 Llamas Who Are Having a Worse Day Than You. Recently, there seems to be a slideshow at every turn just beckoning to be read. It makes sense — countless studies have shown that lists are appealing, translating to excellent click-through (readers [...]

In Case You Missed It, This Template Doesn’t Always Work

We like to think that we’ve picked up a thing or two while working with over 300 of the world’s top publishers, but when we want to be sure, we turn to the data. We recently did an analysis of millions of articles posted on Facebook, and we noticed some trends in the post texts [...]