We all know how important A/B testing is when it comes to distributing content on social media. Experimentation and optimization is the key to making sure that our posts yield the results we’re after: lower cost per click, higher click-through
When we post something on Facebook professionally, there’s always this one moment before clicking the “post” button, where we stop and think whether our post is good enough to get us the engagement rate which we’re looking for (and if
It seems that almost every year the content world gets into a frenzy thanks to a “News Feed FYI” from Facebook or another pivotal change in the algorithm. Back in 2017, the Facebook team announced that it was further cracking
Facebook recently announced yet another change to its organic newsfeed algorithm: It will now punish publishers using clickbait posts (as defined by Facebook) on an individual post level, and not just on a page / publisher level as it was
Publisher Audience Extensions are what makes publishers indispensable in the branded content value chain, as a means of meeting audiences where they are. As a marketing strategy, branded content is used by brands to support their top-of-the-funnel marketing objectives. Increasing
In the world of distributed content, it’s crucial to reach the right people and to keep them as engaged as possible. A million clicks or likes might seem great, but if those come from the wrong people, they may not
One of the more traditional ways publishers are using Keywee is to do Audience Development. By getting their content in front of the right people, publishers can grow their audience online. While this is valuable in itself, where this gets
Pros and Content is our latest series that will highlight the people and places making great content and take a deeper dive into how they build audiences. We were lucky enough to sit down with Rachel Herskovitz, the Vice President
The year is 2017 and it’s no secret that Facebook has become one of the most powerful tools for reaching large groups of people. When we want our friends to know what we thought of last night’s game, where “bae
