Keywee Signs 100th Publishing Customer
We’ve driven tremendous success for our publisher customers over the past year.
We’ve driven tremendous success for our publisher customers over the past year.
The majority of digital consumption now takes place within mobile apps.
Publishers continue to experiment with business models for the digital world.
It’s worth spending more to attract the right type of visitors.
Content has become a valuable currency, but it needs to get in front of the right people.
With digital marketing platforms, it no longer makes sense to push out mass content to a broadly defined audience.
Yaniv will share his take on the challenges content marketers currently face and discuss how Keywee is helping large publishers and brands drive a new era of measurable, scalable results for their content marketing initiatives.
Transitioning from, “develop the content and they will come,” to “know thy audience and develop what they want.”
We foresee a time in the not-too-distant future where you can stop making assumptions about your audience and you will know exactly what they are interested in reading.