Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. Initiatives like these can generate meaningful income, but they’re often either time-consuming to implement or resource-intensive to maintain (or both).
But many publishers possess an asset whose potential to generate revenue often goes unrealized: the email database.
For many, it’s a missed opportunity – the methods for monetizing newsletters tend to scale easily, and they typically require minimal upfront effort on the publisher’s side.
In our latest eBook, How Top Publishers Monetize Their Email Databases, we take you through five concrete strategies that you can use to monetize your email database, illustrated by twenty real-world examples from industry leaders like People, Forbes, and New York Magazine.
Strategies covered in the eBook include:
- Click-to-site: onsite ad monetization and tips for increasing your click to open rate (CTOR)
- Ad units available for email and best practices for design and transparency
- Stand alone emails and the importance of advertiser-publisher alignment
- Data onboarding and why choosing a reputable data onboarding platform (DOP) is key
- Paid newsletter subscriptions and how pricing can reach up to $299/mo
We also discuss why it’s vital for publishers to cultivate a database with highly engaged email subscribers, and the implications of a healthy subscriber base on newsletter monetization.
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