When developing ads, there are a lot of moving pieces to keep track of. Every advertiser has their own process, but there are certain standards that ring true for everyone. So even though there are dozens of guides out there,

From the introduction of the metaverse to Elon’s Twitter takeover, 2022 has been a year for the books. Media giants worked overtime to make major platform changes, publishers zeroed in on short-form and shoppable content, and audio reemerged as a

It may seem like short-form content is where most publishers will channel their monetization efforts in 2023, but an old contender is coming back into the fold. Despite what some marketers might believe, newsletters aren’t a dying breed. And publishers

Move over, millennials — the savviest, screen-loving generation is here! And it’s no surprise they’ve quickly become a key targeting demographic for marketers across the world. Even with the fluctuating nature of the social media landscape, one thing is sure:

November is here, and it’s full speed ahead for marketers hoping to jumpstart campaigns before the holiday season. From Black Friday shopping to early Christmas gift giving, there’s no time to waste, especially as the inventory dwindles following Election Day.

Q4 is finally underway and with a massive influx of political ads for the upcoming midterm election, advertisers and marketers have their hands full. (Not to mention political ads and holiday spending are going head to head this year.) And

Rival IQ recently ran a study to look at the median engagement metrics for various social platforms across all industries – and found an average rate of 0.09% on Facebook, 0.048% on Twitter, and a whopping 1.60% on Instagram. Clearly,

Are you feeling the Q4 crunch yet? It seems the ecommerce gods have decided to ride the 2020 wave of ‘too much of everything.’ Instead of giving us a normal October (as normal as it can be in the current