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How to Make the Most of Evergreen Content

January 22nd, 2019|Publishers, Webinars|

Evergreen content is one of the most important tools in a publisher’s arsenal, but it’s still largely underutilized. To help publishers start the year off right, we hosted a webinar with tips on creating, distributing, and measuring the success of evergreen content. Read on for an overview of evergreen content [...]

Content Distribution Trends for 2019

January 9th, 2019|Webinars|

One of the most exciting aspects of working with over 400 of the world’s top storytellers is that each day brings new, thought-provoking questions on a variety of topics related to paid content distribution. While these question-and-answer exchanges typically occur through direct communication with our customers, at Keywee, it’s also [...]

The Keywee Facebook CPC Tracker: December Update

January 4th, 2019|CPC Tracker, Publishers|

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new CPC data every month, along with relevant insights on content distribution. [...]

The Keywee Facebook CPC Tracker: November Update

December 6th, 2018|CPC Tracker|

Earlier this year, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. Our goal? To provide a useful information on that month’s Facebook CPCs and the state of paid content distribution in general. Every month, we release [...]

FAQs: Driving Affiliate Revenue

November 29th, 2018|Publishers|

To help marketers find answers to the most commonly asked questions about affiliate revenue, we compiled a list of the questions we hear most frequently about the subject. Our answers are based on our work driving affiliate link clicks (and other reader actions) for some of the world’s top storytellers [...]

The 2019 Publishing Calendar

November 27th, 2018|Content Marketing, Publishers|

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. To help you get a head start on mapping out your 2019 content [...]

FAQs: Driving Paid Subscriptions on Facebook

November 20th, 2018|Publishers|

To help marketers find answers to their pressing questions about paid subscriptions, we compiled a list of the questions we hear most frequently based on the webinar we hosted on the topic, as well as our work driving subscriptions (and other reader actions) for some of the world’s top storytellers [...]

3 Things NYC Publishing Leaders are Talking About at Breakfast

November 14th, 2018|Publishers|

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. We started the series about two years ago in an effort to bring together the NYC digital media and marketing community for [...]

The Key to Success in Q4? A Strong Out of Office Plan

November 12th, 2018|Publishers|

With the holidays just around the corner, we’ve got our mind on turkey, pumpkin pie, green bean casserole, and of course — time away from the office. The holidays are a fun, festive time of year to spend with friends and family. Incidentally, that means that people on your team [...]

Three Strategies for Optimizing Email Monetization

November 7th, 2018|Publishers|

This is a guest post by Renee Chemel, VP Marketing at PowerInbox. In the drive to generate more revenue, demonstrate ROI and prove measurable results, digital marketers are increasingly turning to email as a tried-and-true method for audience engagement. Email—once considered “dead” and old-school—has statistically shown to deliver conversions, drive [...]

The Keywee Facebook CPC Tracker: October Edition

November 6th, 2018|CPC Tracker|

We created The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. Every month, we release new data and relevant insights about the world of content [...]

Guide to Writing a Successful Creative Brief

November 1st, 2018|Publishers|

Our experience with hundreds of publishers has taught us the importance of a clear Creative Brief — a guide to your brand voice for anyone writing on behalf of your brand. Publishers will often have multiple internal teams, and even external vendors, writing content, marketing copy, or social media posts [...]

Four Ways Wirecutter is Growing Its Affiliate Revenue

October 31st, 2018|Publishers, Webinars|

While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers. The industry is growing, and fast; Forrester predicts it will be worth $6.8 billion by 2020. With the holidays coming up, we’re expecting to see even more growth [...]

How to Win on Facebook in Q4: Data-driven tips for success

October 19th, 2018|General|

For the most part, people aren’t coming to websites directly for content anymore, which makes paid distribution more important than ever. While platforms like Facebook provide excellent access to targeted audiences, engaging those audiences in the News Feed is easier said than done in Q4 when prices and demand for [...]