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The Keywee Facebook CPC Tracker: September Update

October 10th, 2019|CPC Tracker|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We release new data on a monthly basis along with [...]

Optimizing for Loyalty: How to Own Your Audience

October 7th, 2019|Publishers|

In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams. The resulting shifts have run the gamut, ranging from metered paywalls to [...]

The Keywee Facebook CPC Tracker: August Update

September 12th, 2019|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We release new data on a monthly basis along with [...]

The Keywee Facebook CPC Tracker: July Update

August 13th, 2019|CPC Tracker|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We release new data on a monthly basis along with [...]

Building a Paid Marketing Strategy for Commerce Content

July 31st, 2019|Publishers|

As publishers turn to a number of new initiatives to diversify their revenue, there has been a huge amount of growth in the world of affiliate monetization. This strategy is extremely popular because it’s low risk to try, non-intrusive, and can even provide additional value to readers when done correctly. [...]

Why Publishers Use Facebook’s Auto-Placements

July 17th, 2019|Publishers, Webinars|

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals.  Facebook has long-been the gold [...]

Using Facebook to Drive Audience Loyalty

July 16th, 2019|Content Marketing, Publishers, Webinars|

As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local Media Association (LMA). Through various initiatives including Accelerate Local, the Branded Content Project and the Local News Resource Center, LMA works to strengthen local journalism by helping local media companies [...]

The Keywee Facebook CPC Tracker: June Update

July 3rd, 2019|CPC Tracker, Publishers|

June Recap This month, Mary Meeker released her annual report on Internet Trends. Her 333 slides covered a lot of ground, but there were a few trends that stood out. For one, digital media is becoming an increasingly important part of peoples’ days. American adults spend an average of 6.3 [...]

How to Create & Scale a Powerful Commerce Content Program

July 1st, 2019|Webinars|

Recently, we’ve seen huge growth in the field of commerce content. An increasing number of publishers are turning to affiliate monetization to diversify their revenue streams, and those who have already seen success are increasing the volume of content they produce.  We hosted a webinar to help publishers better understand [...]

Storytellers – Inbox Collective’s Launch Lessons

June 27th, 2019|The Storytellers|

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers. As a way to share some of the lessons they’ve learned with the greater publishing community, we created The Storytellers: an interview series where we speak with some of the most accomplished and forward-thinking leaders from [...]

The Keywee Facebook CPC Tracker: May Update

June 5th, 2019|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can [...]

6 Tips for Acquiring High Value Newsletter Subscribers

May 20th, 2019|Publishers, Webinars|

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. But running a successful newsletter program requires more than just [...]

The Keywee Facebook CPC Tracker: April Update

May 6th, 2019|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can sign up for [...]