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The 2019 Publishing Calendar

November 27th, 2018|Content Marketing, Publishers|

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. To help you get a head start on mapping out your 2019 content [...]

FAQs: Driving Paid Subscriptions on Facebook

November 20th, 2018|Publishers|

To help marketers find answers to their pressing questions about paid subscriptions, we compiled a list of the questions we hear most frequently based on the webinar we hosted on the topic, as well as our work driving subscriptions (and other reader actions) for some of the world’s top storytellers [...]

3 Things NYC Publishing Leaders are Talking About at Breakfast

November 14th, 2018|Publishers|

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. We started the series about two years ago in an effort to bring together the NYC digital media and marketing community for [...]

The Key to Success in Q4? A Strong Out of Office Plan

November 12th, 2018|Publishers|

With the holidays just around the corner, we’ve got our mind on turkey, pumpkin pie, green bean casserole, and of course — time away from the office. The holidays are a fun, festive time of year to spend with friends and family. Incidentally, that means that people on your team [...]

Three Strategies for Optimizing Email Monetization

November 7th, 2018|Publishers|

This is a guest post by Renee Chemel, VP Marketing at PowerInbox. In the drive to generate more revenue, demonstrate ROI and prove measurable results, digital marketers are increasingly turning to email as a tried-and-true method for audience engagement. Email—once considered “dead” and old-school—has statistically shown to deliver conversions, drive [...]

The Keywee Facebook CPC Tracker: October Edition

November 6th, 2018|CPC Tracker|

We created The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. Every month, we release new data and relevant insights about the world of content [...]

Guide to Writing a Successful Creative Brief

November 1st, 2018|Publishers|

Our experience with hundreds of publishers has taught us the importance of a clear Creative Brief — a guide to your brand voice for anyone writing on behalf of your brand. Publishers will often have multiple internal teams, and even external vendors, writing content, marketing copy, or social media posts [...]

Four Ways Wirecutter is Growing Its Affiliate Revenue

October 31st, 2018|Publishers, Webinars|

While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers. The industry is growing, and fast; Forrester predicts it will be worth $6.8 billion by 2020. With the holidays coming up, we’re expecting to see even more growth [...]

How to Win on Facebook in Q4: Data-driven tips for success

October 19th, 2018|General|

For the most part, people aren’t coming to websites directly for content anymore, which makes paid distribution more important than ever. While platforms like Facebook provide excellent access to targeted audiences, engaging those audiences in the News Feed is easier said than done in Q4 when prices and demand for [...]

The Keywee Facebook CPC Tracker: August Edition

September 6th, 2018|CPC Tracker, General|

Multiple changes to the Facebook platform this year have left many publishers asking how their businesses will be affected. To help these publishers understand the impact of the changes, we launched the Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on data from 500+ publishers. Every month, [...]

The Keys to Strong Newsletter Monetization

August 24th, 2018|General, Webinars|

Publishers used to rely almost exclusively on ad revenues, but in 2018, we’ve seen the industry increasingly leaning toward alternative revenue sources. But one of the most powerful sources of revenue is still underutilized - the newsletter. Publishers generally already have a large and captive email audience. When done correctly, [...]

How Top Publishers Monetize Their Email Databases

August 14th, 2018|Publishers|

Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. Initiatives like these can generate meaningful income, but they’re often either time-consuming to implement or resource-intensive to maintain (or both). But many publishers possess an asset whose potential to generate revenue often [...]