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6 Tips for Acquiring High Value Newsletter Subscribers

May 20th, 2019|Publishers, Webinars|

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. But running a successful newsletter program requires more than just [...]

The Keywee Facebook CPC Tracker: April Update

May 6th, 2019|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can sign up for [...]

Keywee Helps 2019 Pulitzer Prize Winners Reach More Readers

April 18th, 2019|Publishers|

The 2019 Pulitzer Prize winners were announced this Monday, and we were thrilled to spot three Keywee customers among this year’s winners: South Florida Sun Sentinel - in the Public Service categoryLA Times - in the Investigative Reporting categoryThe New York Times - in the Explanatory Reporting and Editorial Writing [...]

Why Publishers Are Paying to Acquire Newsletter Subscribers

April 16th, 2019|Publishers, Webinars|

In the past couple of years, we’ve seen a resurgence of newsletters. It seems that every content creator suddenly has dozens of newsletters, each driven on its own laser-focused topic (see: The New York Times’ Game of Thrones newsletter). Many storytellers have launched (and thrived) with newsletter-only or newsletter-first operations, [...]

What AI Can Teach Us About Facebook Creatives

April 15th, 2019|Data Analysis, Publishers|

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Together, we leverage their strongest asset — content — to meet their business goals in the most efficient way possible. This often means reaching existing and potential readers on paid distribution channels, like Facebook. [...]

The Keywee Facebook CPC Tracker: March Update

April 4th, 2019|CPC Tracker, Publishers|

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. You can [...]

The Keywee Facebook CPC Tracker: February Update

March 6th, 2019|CPC Tracker, Publishers|

We launched The Keywee Facebook CPC Tracker, based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. Each month we release new data along with relevant insights on content distribution. You can sign up for monthly updates [...]

[Storytellers Interview | Gear Patrol Studios] The Branded Content Trifecta: “Process, Communication, and Empathy”

March 4th, 2019|Branded Content, Content Marketing, Publishers, The Storytellers|

The Storytellers, our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. In this installment of the series, we got the chance to sit and talk about branded content [...]

The Keywee Facebook CPC Tracker: January 2019 Update

February 6th, 2019|CPC Tracker, Publishers|

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker last January to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Each month, we release new data, along with relevant insights on content distribution. [...]

Content Distribution Trend Report 2019

February 4th, 2019|Content Marketing, Publishers|

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. And in facing the challenges of last year, the publishing world showed just how nimble and adaptable it [...]

What Industry Leaders are Reading to Stay Informed

January 31st, 2019|Publishers|

Whenever we gather with a group of publishing industry professionals, no matter the focus of the conversation, we hear the same question come up over and over again: what news sources do you read to stay up to date with the industry? Most people have one or two sources they [...]

How to Make the Most of Evergreen Content

January 22nd, 2019|Publishers, Webinars|

Evergreen content is one of the most important tools in a publisher’s arsenal, but it’s still largely underutilized. To help publishers start the year off right, we hosted a webinar with tips on creating, distributing, and measuring the success of evergreen content. Read on for an overview of evergreen content [...]

Content Distribution Trends for 2019

January 9th, 2019|Webinars|

One of the most exciting aspects of working with over 400 of the world’s top storytellers is that each day brings new, thought-provoking questions on a variety of topics related to paid content distribution. While these question-and-answer exchanges typically occur through direct communication with our customers, at Keywee, it’s also [...]