As marketers, we’re acutely aware that our words carry weight. That they matter. We know this because more often than not, the success of our campaigns ultimately hinges on whether we choose the right words. Right before clicking ‘post’ ‘send’
I’ve been writing here often about the impact of Facebook ad creatives. How to set them up for success, A/B testing, wording, and much more. One of the biggest challenges when it comes to putting together creatives is deciding what
How many times have you heard the word “unprecedented” in the last six months? I think it became a cliche sometime between Marchtober and Maypril. The thing is, cliches generally become cliches because they’re true. Ok, here’s where I tie
When it comes to running successful paid campaigns, your creatives are the primary driver of success or failure. Don’t get me wrong – picking the right channels, getting your targeting down, your CPC bids and so on are incredibly important.
I think I’ve lost count by now of how many times I’ve written about subscription campaigns here. The Great Upheaval has driven publishers to test new revenue streams in order to diversify, and at Keywee we’ve seen a lot of
Since Keywee was founded, we’ve prided ourselves in using cutting-edge AI to drive success for our customers. We use a combination of Machine Learning and Natural Language Processing Models to inform everything from audience targeting to post text generation. We’re
About a month ago, I asked you to fill out a survey so we could take the temperature of the publishing industry in this strange and surreal period we’re living through. You answered, we analyzed, and it’s made me incredibly
I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. As the number of online purchases continues to increase, and Q4 fast approaching, I want
When it comes to achieving peak campaign performance, there are a lot of levers you can pull, from adjusting CPC bids to targeting behavior. One of the most common levers that marketers reach for is creative optimization — adding variations
