The Keywee Blog

Human Insights on Artificial Intelligence

If you’ve dealt with any paid acquisition over your career, you probably know that there are a few basics to

Anyone reading industry news lately knows that a lot of publishers are struggling to monetize right now. The old rules

At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the

When I first started this series, in the wake of what I like to call “The Great Upheaval,” its initial

If I had to use one word to describe the situation with publishers and ad revenue as of late, it

Since I last wrote about affiliates, Amazon made commission cuts to their affiliate program and started limiting certain categories. There’s

If you look back at what I’ve covered in my blog posts so far, there’s a gaping branded content-sized hole.

If you remember my first blog post of this series, I spoke in-depth about the very visible spike in paid subscriptions

How can publishers optimize their affiliate marketing efforts? What can be done to increase their profit from that revenue stream?