Targeting Behavior: A Tale of 3 Publishers
If you’ve dealt with any paid acquisition over your career, you probably know that there are a few basics to make it work. You add a pixel to your site and set up targeting, you decide on a business goal
If you’ve dealt with any paid acquisition over your career, you probably know that there are a few basics to make it work. You add a pixel to your site and set up targeting, you decide on a business goal
Anyone reading industry news lately knows that a lot of publishers are struggling to monetize right now. The old rules just don’t seem to apply anymore. That being said, publishers with diversified monetization strategies are doing much better on average.
At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the board for publishers. Whether that spike was going to result in long-term growth has been the subject of some debate.
When I first started this series, in the wake of what I like to call “The Great Upheaval,” its initial mission was to examine, on a weekly basis, the dynamic nature of the crisis from a publisher’s perspective, and to
If I had to use one word to describe the situation with publishers and ad revenue as of late, it would be “tumultuous”. The ad revenue game was already facing some serious headwinds before The Great Upheaval. Google was looking
Since I last wrote about affiliates, Amazon made commission cuts to their affiliate program and started limiting certain categories. There’s no question that publishers felt the weight of those cuts in mid-April. Despite this – we’re seeing that publishers are
If you look back at what I’ve covered in my blog posts so far, there’s a gaping branded content-sized hole. I haven’t addressed branded content here for the simple reason that for the last few months since The Great Upheaval,
If you remember my first blog post of this series, I spoke in-depth about the very visible spike in paid subscriptions that happened in mid-March when shelter-in-place orders began. Today I want to revisit paid subscriptions to get a sense of
How can publishers optimize their affiliate marketing efforts? What can be done to increase their profit from that revenue stream? How do their affiliate efforts synchronize with their user acquisition efforts? And can you even scale your affiliate revenue when