Q4 can be a stressful time for publishers; if pulled off correctly, they stand to make the bulk of their revenue for the year in three short months, but sky-high content distribution prices threaten to stand in the way of
For the second edition of The Storytellers, our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. In the
For the most part, people aren’t coming to websites directly for content anymore, which makes paid distribution more important than ever. While platforms like Facebook provide excellent access to targeted audiences, engaging those audiences in the News Feed is easier
In today’s ever-changing media landscape, we get a lot of questions about the Facebook ad platform. Storytellers everywhere want to know how recent changes to the social network will affect their business and the industry at large. To help make
We recently chatted with Yuval Illouz, Director of Customer Success at Keywee. We talked about his career progression at Keywee, managing customers like The New York Times and National Geographic, and his advice for new grads. Hey Yuval. Tell us
Multiple changes to the Facebook platform this year have left many publishers asking how their businesses will be affected. To help these publishers understand the impact of the changes, we launched the Keywee Facebook CPC Tracker, a monthly update on
Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We
Publishers used to rely almost exclusively on revenue from native ads, but since 2018, we’ve seen the industry increasingly leaning toward alternative revenue streams. But despite having a moment, one of the most powerful sources of revenue is still underutilized
Last week, the Keywee team got to participate in Digiday Hot Topic: Subscriptions & Memberships. The event, a full day of peer-based discussions and learning, was appropriately enough hosted at the SUNY Global Center. It truly felt like being back
