The Impact of Post Text on Ad Performance I’ve been writing here often about the impact of Facebook ad creatives. How to set them up for success, A/B Read on
An Epic Q4 at the Gates How many times have you heard the word “unprecedented” in the last six months? I think it became a cliche Read on
Setting Campaign Creatives Up for Success When it comes to running successful paid campaigns, your creatives are the primary driver of success or failure. Don’t get Read on
How Testing Drives Subscription Strategies for The Boston Globe I think I’ve lost count by now of how many times I’ve written about subscription campaigns here. The Great Upheaval Read on
Fun With AI and A/B Testing Since Keywee was founded, we’ve prided ourselves in using cutting-edge AI to drive success for our customers. We use a Read on
The State of Publishing in 2020: Taking the Industry’s Pulse About a month ago, I asked you to fill out a survey so we could take the temperature of the Read on
Ecommerce Content and The Power of Intent I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in Read on
Creative Optimization Fundamentals When it comes to achieving peak campaign performance, there are a lot of levers you can pull, from adjusting CPC Read on
Targeting Behavior: A Tale of 3 Publishers If you’ve dealt with any paid acquisition over your career, you probably know that there are a few basics to Read on