Coronavirus and the Subscription Spike
OK, let’s just be blunt here: The world has been turned upside-down. It seems everyone is just trying to swim
The Keywee Blog
Rising to the Paywall Challenge
Paywalls are the digital version of the traditional newspaper subscription. Like most things digital, it introduces a new level of
The Role of Publishers in Times of Crisis
How Do Publishers Step Up During Times of Crisis? “Journalism’s most critical role in a crisis is to provide information
Facebook’s Ad Policy 102
We know that one of the more time-consuming aspects of running Facebook campaigns is making the creatives. You have to
Facebook Targeting: Finding Your Expert Arrow
What are Facebook Audiences and Why Do We Use Them? Facebook and the host of platforms under its umbrella have
Revenue Streams and the Publishers Who Love Them
Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their
Data-Driven Storytelling – How and Why Publishers Use It
What is Data Storytelling (Dashboards, and Spreadsheets, and Graphs. Oh my!) If you have a habit of getting your news
Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year
The Storytellers, our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase
Micro-Content: The Whats and Whys.
What is micro-content? This is. It’s short-form and can be consumed in under 10 seconds. Based on the average adult