The Keywee Blog

Some Things Don’t Change

Since I started putting together these posts every week, the topics have always centered on how things have changed. Our world has been turned upside down, and to this day, that’s what the data has shown. This week, I decided

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User Retention in COVID’s Wake

There’s a lot of uncertainty out there, but there’s one thing that we know for a fact: Traffic to publisher sites is at unprecedented levels right now. The thing is – this won’t last. We’re already starting to see a

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Affiliate is Alive and Well

Casually browsing headlines over the last few weeks, it seemed to me that affiliate programs had gotten a lot of attention. So much so, that it had me under the impression that publishers who rely on these programs as the primary

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Getting Real About Ad Revenue

Some real talk: I feel like every single article I’ve read recently around ad revenue for publishers has been doom and gloom. I’m not saying the news isn’t bad. But the thing is, it’s not all bad.  I want to

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Coronavirus and the Subscription Spike

OK, let’s just be blunt here: The world has been turned upside-down. It seems everyone is just trying to swim through murky and choppy waters right now, waiting for things to clear. That being said, there are a few things

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Rising to the Paywall Challenge

Paywalls are the digital version of the traditional newspaper subscription. Like most things digital, it introduces a new level of flexibility as well as complexity. But which paywall vendor should you choose? For most publishers, hiring an in-house team to

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