A Cost-Effective Way for Publishers and Brands to Capture Email Addresses on Facebook We’re excited to share more about Content-to-Capture, a Keywee product that helps storytellers overcome the growing challenge of “owning” their audiences. Content-to-Capture campaigns amplify audience development efforts
We launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. We release new data
Image credit: Michael Sloan and Jake Halpern for The New York Times, here. The 2018 Pulitzer Prize winners were announced last week. Here at Keywee, we were thrilled to spot four Keywee customers among this year’s Pulitzer winners: The New York
In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of
Last week, we had the great honor — and fun — to host 20 of NYC’s best & brightest publishing stars at our office for donuts and discussions. We had Keywee customers and friends from New York Magazine, New York
The Keywee team is a pretty nerdy bunch (just ask us about how many xkcd comics we have plastered on the walls of our office or how excited people get over new analytics dashboards), so Pi Day is practically a
In the wake of News Feed changes, we’ve been receiving a lot of questions about Facebook CPCs, and content distribution on Facebook in general. To help answer some of these questions, we launched The Keywee Facebook CPC Tracker: a monthly
We have a bit of an internal hypothesis/running joke at Keywee: if you want to boost a post’s CTR, just mention a Kardashian. The reason? Well, whether you love them, or love to hate them, the Kardashian family has taken
Recently, we’ve been getting a lot of questions about Facebook CPCs. How will algorithm changes affect them? Have they changed drastically in the past? Are other storytellers seeing the same trends I’m seeing? To help answer these, we decided to
