The Keywee Facebook CPC Tracker: September Update
We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their
The Keywee Blog
Optimizing for Loyalty: How to Own Your Audience
In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive
Measuring Loyalty: The Cutting Edge of Audience Development
If you’ve ever run an audience development campaign, you’ve probably struggled with the timeless dilemma of weighing quantity vs. quality.
The Keywee Facebook CPC Tracker: August Update
We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their
The Keywee Facebook CPC Tracker: July Update
We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their
Why Timing is Key for Commerce Content Distribution
As with most things in life, timing is key for the paid marketing of commerce content. While much of your
Building a Paid Marketing Strategy for Commerce Content
As publishers turn to a number of new initiatives to diversify their revenue, there has been a huge amount of
Why Publishers Use Facebook’s Auto-Placements
Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps
Using Facebook to Drive Audience Loyalty
As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local