How Do Publishers Step Up During Times of Crisis? “Journalism’s most critical role in a crisis is to provide information people need to make decisions for the safety of family and community. That is our mission.” That quote comes from
We know that one of the more time-consuming aspects of running Facebook campaigns is making the creatives. You have to make sure that your message is on-brand, concise with a clear call to action, and get approval from oh-so many
What are Facebook Audiences and Why Do We Use Them? Facebook and the host of platforms under its umbrella have become major components of many publishers’ paid content distribution strategies. The sheer reach that the platform offers is almost unparalleled,
Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their
What is Data Storytelling (Dashboards, and Spreadsheets, and Graphs. Oh my!) If you have a habit of getting your news online or prefer to stay up to date professionally through digital outlets, you’ve likely noticed at least one piece recently
The Storytellers, our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. In this installment of the series, we
What is micro-content? This is. It’s short-form and can be consumed in under 10 seconds. Based on the average adult reading speed of 200 words per minute, it will contain about 33 words.
As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or acquire new, high-value email subscribers – content is like a master key to
Branded Content Definition – What is it, and how are others doing it? What is branded content? We define branded content as a form of content marketing that assists brands in using paid media (note – it doesn’t have to
