Facebook’s Ad Policy 102
We know that one of the more time-consuming aspects of running Facebook campaigns is making the creatives. You have to
The Keywee Blog
Facebook Targeting: Finding Your Expert Arrow
What are Facebook Audiences and Why Do We Use Them? Facebook and the host of platforms under its umbrella have
Revenue Streams and the Publishers Who Love Them
Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their
Data-Driven Storytelling – How and Why Publishers Use It
What is Data Storytelling (Dashboards, and Spreadsheets, and Graphs. Oh my!) If you have a habit of getting your news
Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year
The Storytellers, our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase
Micro-Content: The Whats and Whys.
What is micro-content? This is. It’s short-form and can be consumed in under 10 seconds. Based on the average adult
Driving Subscription Sign-Ups with Paid Content Distribution Sequencing
As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to
Branded Content Basic Characteristics
Branded Content Definition – What is it, and how are others doing it? What is branded content? We define branded
The Building Blocks of Audience Development
How do you define Audience Development? A lot of the discussion about what audience development is and where it fits